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Tuesday, February 22, 2011

CBC NEWS GOES ON-THE-MOVE WITH LAUNCH OF NEW MOBILE APP ALONGSIDE REDESIGN OF CBCNEWS.CA

CBC NEWS GOES ON-THE-MOVE WITH LAUNCH OF NEW MOBILE APP ALONGSIDE REDESIGN OF CBCNEWS.CA

Access to breaking and local news, weather, improved video, audio, multimedia and more


To view the Social Media Release, click here: http://smr.newswire.ca/en/cbc/cbc-news-goes-on-the-move-with-launch-of-new-mobile


TORONTO, Feb. 22 /PRNewswire/ - Canadians looking for improved and instant
access to the news they want will now be able to download the CBC News Mobile App and browse the redesigned CBCNews.ca website. With an emphasis on delivering users the content they're
looking for--including breaking and local news, weather and improved
video and audio--CBCNews.ca is providing the most comprehensive and on-the-move news source for
Canadians.

"Whether it's at their desks or on their devices, Canadians want
real-time access to the news and information that matters to them. CBC
News is putting that power at their fingertips, literally," said
Jennifer McGuire, general manager and editor in chief, CBC News.

"CBC News is already the first and most popular news choice online with
more unique daily visitors than any other news site," said Rachel
Nixon, director of digital media for CBC News. "Now we're building on
that success by providing Canadians with a quicker, cleaner digital
experience that offers them not just improved content but also the
mobile tools to help shape and share the news and information they
value."

The CBC News Mobile App offers a range of unique and pace-setting features, including:

-- Real-time access to breaking news, local news and
weather--content Canadians tell us they want and value.
-- Innovative use of multimedia including exclusive access to
video, audio and photos.
-- International and national news gathered from CBC's trusted
news team, broadcasters and journalists.
-- Political news direct from Parliament Hill, including real-time
updates from our reporters and bloggers.
-- Tools to help users share information, pictures and video with
CBC News and others.
-- Customizing technology that allows individuals to shape and
package how and what they view on their device.


In addition, the redesigned CBCNews.ca site places an emphasis on expanding access to the content Canadians
want while increasing the ease and speed of the online experience.
Quicker and cleaner, the revamped CBCNews.ca site offers visitors improved and expanded breaking news coverage,
access to CBC News video and audio reports, as well as unique
commentary, real-time reporting, live chats and much more.

The CBC News Mobile App is available for download on iPhone, iPad, BlackBerry and Android
devices.   


About CBC News

For more than 70 years, CBC News has been the source Canadians turn to,
to keep them informed about their communities, their country and their
world. Through regional and national programming on multiple platforms,
including CBC Television, CBC News Network, CBC Radio, CBCNews.ca,
mobile and on-demand, CBC News and its internationally recognized team
of award-winning journalists deliver the breaking stories, the issues,
the analysis and the personalities that matter to Canadians. For more
information, visit www.cbcnews.ca.

/NOTE TO EDITORS: Media Assets accompanying this story are available as
follows:

Photo:  http://smr.newswire.ca/media/articles/1106/cbcnews.ca.jpg


Photo:  http://smr.newswire.ca/media/articles/1106/cbc-news-app-info-1-.jpg


Photo:  http://smr.newswire.ca/media/articles/1106/2x3-poster.jpg


Video: http://www.newswire.ca/releases/mmnr/smr/cbcnews_ca_30_COMBO.flv 


SOURCE CBC News

CBC News

CONTACT: <p>Jess Bennett, Veritas Communications<br/> P) 416-955-4584<br/> C) 416-844-4580<br/> <a href="mailto:bennett@veritascanada.com">ben</a><a href="mailto:bennett@veritascanada.com">nett@veritascanada.com</a></p> <p>Laura Sundy, Veritas Communications<br/> P) 416-955-4579<br/> C) 416-571-0140<br/> <a href="mailto:sundy@veritascanada.com">sundy@veritascanada.com</a></p>


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