Unveiling the World's First Slow-Motion 3D Film - http://www.youtube.com/MINI

Unveiling the World's First Slow-Motion 3D Film - http://www.youtube.com/MINI

LONDON, January 14, 2011/PRNewswire/ -- MINI, the premium car brand, is set to do battle with a five-tonne
monster truck in its latest advertising campaign. The film will give
audiences their first experience of slow-motion 3D imagery enabling viewers
to experience every aspect of the blockbuster.

In a world-first use of cutting-edge 3D slow motion technology, the
two-minute film entitled MINI vs MONSTER, is a high-performance visual feast,
designed to wow 3D-hungry audiences and leave MINI fans on the edge of their
seats when it opens in cinemas today, 14 January.

Set at night in a floodlit stadium in Las Vegas, Nevada, a sell-out crowd
of eclectic monster truck fans are silenced when the 1,800-horsepower truck
takes to the air. In sensational 3D slow motion the truck's tyres skim
tantalisingly close to the roofs of the four-strong line-up of: MINI Cooper
Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman.

As the truck hurtles through the air and the crowd cheers, it is not
clear whether the four-wheel cannonball will complete its trajectory.

The film was created by advertising agency, BSUR. Jason Schragger,
executive creative director, said: "This new 3D technology makes you really
feel like you are in the crowd and are part of the jump. You experience every
detail, it's better than being in the stands. 3D is the future of a new wave
of immersive advertising which puts viewers at the heart of the action, which
this film certainly does."

The nail-biting epic required a crew of 120 people, including one stunt
driver, six 3D technologists and scientists who calculated the truck's
chances, before filming with a state-of-the-art 3D rig.

Veteran stunt man Russell Steeley was behind the wheel, a monster truck
driver who nearly ended his career as soon as it started. The first time
Steely jumped he thought he broke his back: "I landed so hard, it knocked the
wind out of me," he said. "I sat after that to let my back heal." Some
drivers might reconsider their dedication to monster trucks. But Steeley
spent six months recuperating and then got back in the truck.

In addition to 3D cinema screens, MINI vs MONSTER will broadcast in 2D on
TV screens and at http://www.youtube.com/MINI from today, 14 January.

Source: MINI

For more information contact Dave Barton on +44-1452-760147 or email MINI@renegademedia.net

-------
Profile: intent