Battle of the Bands 2011

Battle of the Bands 2011

Buffalo Trace Bourbon Whiskey Launches Online Contest for $5,000

FRANKFORT, Ky., Jan. 13, 2011 /PRNewswire/ --The best whiskey you've never heard of is looking for the best music you've never heard. Bands and artists from around the world can earn prestige and cash prizes, thanks to an online digital talent contest created by Buffalo Trace Kentucky Straight Bourbon Whiskey. Its virtual performance stage is located online within the whiskey's social network website at www.buffalotracesaloon.com.

"We love great whiskey and great music," said Buffalo Trace Brand Manager Kris Comstock. "Both take talent, patience and dedication to the craft. We respect those uncompromising musicians that are true to their music, just as we respect smooth whiskey."

Buffalo Trace, the flagship brand of America's oldest continuously operating distillery, will give a grand prize of $5,000, along with monthly prizes of $500 for contest winners. To join the contest, bands and artists should upload a few songs to the digital jukebox on the saloon website. Buffalo Trace Saloon members will then listen and vote for their favorites. The band or artist receiving the most votes during the contest wins.

"Our website has thousands of bourbon drinking members who already enjoy all sorts of games, videos and entertainment," continued Comstock. "The Battle of the Bands will give them another reason to enjoy the saloon --- and give the next great band a place to showcase their music."

The contest is live and will continue through July 1, 2011 - when the grand prize of $5,000 will be awarded. For further details on the "Buffalo Trace Battle of the Bands," visit www.buffalotracesaloon/battleofthebands. You must be 21 years old to enter.

About Buffalo Trace

Buffalo Trace Distillery is a family-owned company based in Frankfort, Kentucky. The distillery's rich distilling tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka on site and is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky "Whisky Visitor Attraction of the Year." Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotrace.com.

SOURCE Buffalo Trace

Buffalo Trace

CONTACT: Christopher McNamara, chris@cornett-ims.com, +1-859-281-7857; Amy Preske, PR & Events Manager, apreske@buffalotrace.com, +1-502-696-5957

Web Site: http://www.buffalotracesaloon.com

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