Arbitron Announces Senior Vice President, Digital Media and Analytics

Arbitron Announces Senior Vice President, Digital Media and Analytics

COLUMBIA, Md., Jan. 12, 2011 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) announced today that Paul Krasinski has joined the company as Senior Vice President, Digital Media and Analytics, a new position at the company. Mr. Krasinski will report to Tim Smith, Executive Vice President and Chief Strategy Officer. He will be based primarily in Boston, MA, but will spend a portion of his time in the company's Columbia, MD headquarters.

Formerly the Chief Operating Officer at Ando Media, Mr. Krasinski will be responsible for leading Arbitron's service development efforts in the continuously evolving digital space. He'll work closely with the company's product, sales and IT departments.

"Our customers, and the media industry as a whole, see digital platforms as a key part of their long term growth. Adding Paul to our digital media team will help Arbitron better position itself as a partner in digital audio measurement," said Tim Smith. "No stranger to Arbitron's core businesses, Paul's background in radio and digital media make him the perfect candidate to lead our efforts."

During his tenure at Ando Media, Mr. Krasinski was involved in all facets of the business including daily operations, corporate development, and strategic relationship management. A witness to the early evolution of digital media since the start of his career, Mr. Krasinski has been partnering with organizations to aid them in the evaluation and execution of strategic growth and development opportunities. He has worked with venture capital funds, startups, advertising agencies and financial services organizations. Prior to joining Ando Media, Paul was VP/General Manager of Westwood One and Director of the Digital Media & Interactive Division at Greater Media. Mr. Krasinski holds a Bachelor of Arts in Organizational Behavior and Management from Brown University and an M.B.A. from Columbia Business School.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, broadcast and cable television, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter and PPM 360(TM), new technologies for media and marketing research.

Portable People Meter(TM), PPM(TM) and PPM 360(TM) are marks of Arbitron Inc.

Arbitron Forward-Looking Statements

Statements in this release that are not strictly historical, including the statements regarding expectations for 2011 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter(TM) service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2009 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

SOURCE Arbitron Inc.

Arbitron Inc.

CONTACT: Investor Contact, Thom Mocarsky, Arbitron Inc., +1-410-312-8239, thom.mocarsky@arbitron.com, or Press Contact: Kim Myers, Arbitron Inc., +1-410-312-8500 , kim.myers@arbitron.com

Web Site: http://www.arbitron.com

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