McDonald's(TM) Crowns Grand Prize Winner of Flavor Battle(TM) National DJ Competition

McDonald's(TM) Crowns Grand Prize Winner of Flavor Battle(TM) National DJ Competition

Fabolous, Spinderella, DJ Irie, Rich Nice and Sway Help Award $10,000 Grand Prize

OAK BROOK, Ill., Jan. 12, 2011 /PRNewswire/ -- On Tuesday, January 11, McDonald's crowned DJ Jake "JayCeeOh" Osher as the winner of the McDonald's Flavor Battle. The New York native who represented the Big Mac(TM) won the $10,000 grand prize beating out competing DJs Leon "Hella Yella" O'Neal III and Stephan "Steph Floss" Williams in front of a packed audience in New York City.

(Photo: http://photos.prnewswire.com/prnh/20110112/CG29120-a)

(Photo: http://photos.prnewswire.com/prnh/20110112/CG29120-b)

Hosted by Def Jam recording artist Fabolous, inaugural Flavor Battle celebrity DJs Spinderella and DJ Irie returned as honorary judges along with legendary producer Rich Nice to determine which DJ had the most flavor. Judged on crowd appeal; mixing skills and technique; and flow of performance, the battle was also broadcast live on Flavorbattle.com allowing consumers at home to be part of the experience. MTV host Sway was also on hand providing live Twitter updates from the event and interviews with celebrities.

This past December, McDonald's and Complex Media curated a list of 12 talented DJs from across the country to represent the East, West and Central regions. The top three DJs who garnered the most votes online moved to the final round and competed live for three rounds and represented one of McDonald's iconic burgers including the Big Mac(TM), the Double Quarter Pounder with Cheese(TM); and the Angus Third Pounder(TM).

"McDonald's is pleased this year's Flavor Battle program truly captured the energy and excitement of the DJ culture while recognizing emerging talent throughout the country," said Rob Jackson, Director of U.S. Marketing, McDonald's USA. "This program exemplifies our commitment to being deeply rooted in the community and the arts."

To learn more about McDonald's Flavor Battle, please visit. http://www.365Black.com, or http://www.flavorbattle.com.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.]

© 2011 McDonald's

SOURCE McDonald's

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McDonald's

CONTACT: Beletra Atwaters of McDonald's USA, LLC, +1-630-623-2901 (office), +1-630-207-6647 (mobile), beletra.atwaters@us.mcd.com; or Iman Jefferson of Burrell Communications, +1-312-297-9726 (office), +1-312-523-8472 (mobile), ijefferson@burrell.com, for McDonald's

Web Site: http://www.mcdonalds.com

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