Thumbplay Survey Finds 70% of Cloud-Based Music Users No Longer Use P2P Music Services

Thumbplay Survey Finds 70% of Cloud-Based Music Users No Longer Use P2P Music Services

- iPhone 4 Tops Holiday Wish Lists; Android and BlackBerry Fans Clamor for Droid X and BlackBerry Torch -

NEW YORK, Dec. 7, 2010 /PRNewswire/ -- In a survey recently conducted by Thumbplay®, a leader in the cloud-based music space, 70% of respondents(1) reported that they have stopped using Peer-to-Peer (P2P) services since engaging Thumbplay Music®. Thumbplay Music, which works on numerous devices across all major smartphone platforms in the U.S., is one of the most widely-available cloud-based streaming music services in the U.S.

More than 500,000 people have downloaded Thumbplay Music to date; nearly 70% are male and the largest user group for the service is 25 - 34-years-old, followed closely by 35 - 44-year-olds. Thumbplay's popular, feature-rich app with more than 10 million songs has been publicly available on Android(TM), Apple® and BlackBerry® smartphone platforms since June 2010. It is also available for PCs/Macs®.

People who relied on other streaming services have also migrated to the service. Nearly 80% said that they had previously used Pandora® and cited their primary reasons for using Thumbplay Music as: the ability to use the service on their iPhone®, Android or BlackBerry smartphones (31%), immediate access to an unlimited catalog (30%) and the ability to play music offline (19%).

Interestingly, cloud-based services also appear to be "waking up" music fans; 18% reported that they had "stopped listening to music on a regular basis" before Thumbplay. Nearly 75% stated that Thumbplay Music was the first streaming music service they had paid for.

Not surprisingly, the iPhone 4(TM) was the #1 smartphone requested for the holidays (30%). The Droid X(TM) was most-requested Android device and the BlackBerry® Torch(TM) topped BlackBerry users' list.

Thumbplay Music usage ranking by platform (June 1 - October 1, 2010):

1. Apple- 39%

2. BlackBerry- 36%

3. Android - 25%

Thumbplay Music boasts several compelling features, including:

-- Unlimited, on-demand access to any artist or album; choose from millions
of songs.
-- iTunes® Playlist/Favorite Artist Import within Thumbplay Music's
companion desktop app. With a few clicks, recreate iTunes playlists and
have them available on your smartphone and PC/Mac.
-- Genie for music discovery: Instantly generate customized recommendations
from select songs and artists - it's a great way to quickly build
playlists that you know you're going to love while discovering new
music.
-- Online and offline access: No connection? No problem! Listen to music
on the subway or in-flight. Available anytime, anywhere for Android,
BlackBerry and iPhone.
-- Music Sharing: Drag-and-drop songs or albums into Twitter, or, to post
on Facebook. "Share" by right-clicking on any of the millions of songs
within Thumbplay Music's desktop app. Both Twitter and Facebook sharing
options will be available soon for smartphones.
-- Effortless Playlist creation to quickly build your personal collection;
auto-syncs between smartphone and PC/Mac.
-- Search: Find music by artist, song, album or genre; includes free
previews of all songs
-- Free, "no strings attached" three-day trial; subscriptions are then
available for $9.99/month

Thumbplay, which enjoys sustained profitability, has built an award-winning service centered on delivering millions of pieces of mobile content to 95 percent of U.S. devices among every major carrier. Thumbplay is leveraging its existing network of more than 8,000 distribution partners to promote Thumbplay Music. Click on the following link to watch a video demo of the app running on all platforms: http://bit.ly/b27GTY.

ABOUT THUMBPLAY

Thumbplay, Inc. is the leading mobile entertainment provider in the U.S. Thumbplay Music, the company's cloud-based, streaming music service for every major smartphone platform and PCs/Macs, has more than 10 million songs under license. Thumbplay features content from some of the world's largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group, among many others. Headquartered in New York City, Thumbplay was founded in September 2004.

For a complete list of smartphones supported by Thumbplay: http://www.thumbplay.com/devices.

All trademarks property of their respective owners. No partnerships implied.

(1) Thumbplay conducted a survey of 500 active subscribers in November 2010.

Contact:
Susan Lietz
Susan.Lietz@thumbplay.com
(+1) 917.499.5053

SOURCE Thumbplay, Inc.

Thumbplay, Inc.

CONTACT: Susan Lietz, Susan.Lietz@thumbplay.com, +1-917-499-5053

Web Site: http://www.thumbplay.com

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