Teradata Speeds Product Launches for Studios and Content Owners

Teradata Speeds Product Launches for Studios and Content Owners

New Teradata Metadata Management and Transformation delivers a complete view to title management and ends distribution delays

DAYTON, Ohio, Dec. 20, 2010 /PRNewswire/ --Teradata Corporation (NYSE: TDC) today announced Teradata Metadata Management and Transformation, a revolutionary solution to help studios and content owners speed distribution of content across multiple distribution platforms. Using this new approach, Hollywood studios and content owners will be able to aggressively pursue revenue opportunities and end costly delays to product distribution and launches.

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"Companies like Electronic Arts are embracing consumers' expectations that content be made available for a broad array of digital platforms. The ability to cost-effectively make content available for digital distribution is a critical imperative within our industry," said Electronic Arts Chief Information Officer Dennis Self.

The new solution harnesses the inherent efficiency of master data management to drive title metadata and automate metadata outputs. This master data will subsequently allow companies to achieve operational efficiencies while increasing overall speed to market and lower the cost of content deliveries to licensees.

"Teradata Metadata Management and Transformation meets a pressing need in the marketplace. A typical studio creates more than 20 new feature-length titles per year, and several TV series, not to mention the high volumes of derivatives demanded by new digital and mobile channels," said Sanjay Sood, associate professor of marketing and faculty director, Center for Management of Enterprises in Media, Entertainment and Sports, University of California, Los Angeles Anderson School of Management. "For each of those assets, they are required to create, manage and deliver title metadata that is formatted to each distribution partner's specifications. This is typically a highly manual, error-prone process that is very labor-intensive and costly."

Forrester Research, Inc. in the report, Warning: Don't Assume Your Business Processes Use Master Data, affirms, "Business processes based on the invalid assumption that trustworthy, insightful data will magically be made available are at risk of breakdown -- causing significant employee inefficiencies, poor customer experiences, and increased operational risks. ... If the processes that capture and update the raw data feeding these systems generate untrustworthy data, no amount of technology investment will be able to clean it all."

Built on the Teradata database and shared-nothing technology, and leveraging Teradata's Master Data Management framework, Metadata Management and Transformation imposes governance across title metadata to ensure consistent, comprehensive and accurate information. It serves as a single source for decision support and analytical environments while giving content owners a powerful set of tools to automate multiple metadata outputs for any distribution partner. It also streamlines the metadata management process and ensures accurate title and product metadata is fed to operational systems. Teradata's award-winning data warehouse ensures that high volumes of data and mixed workloads can be effectively handled throughout the process.

"The data silos that exist within organizations have created a splintered view of assets impeding media companies goal of making all content available in all the required formats. A master data management approach maximizes studios' ability to realize revenue while at the same time streamlining costly distribution processes," said David Grant, vice president for industry marketing and solutions, Teradata Corporation.

In addition to remedying title management and output challenges, the underlying Teradata Master Data Management solution serves as a robust and scalable cornerstone for any enterprise MDM initiative.

"Leading companies quickly adopt innovative solutions to realize lasting competitive advantage. We are meeting a critical need for companies pursuing high growth and low cost strategies within the media and entertainment industry," Grant said.

Teradata Metadata Management and Transformation handles nearly 70 subject areas, more than 900 entities and more than 3,600 attributes.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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Teradata Corporation

CONTACT: D'Anne Hotchkiss, Teradata Corporation, +1-609-433-1715, D'Anne.Hotchkiss@teradata.com

Web Site: http://www.teradata.com

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