STRIDE® Gum to Rock Z100's Jingle Ball

STRIDE® Gum to Rock Z100's Jingle Ball

Fans Can Check out the Hottest Artists in the Industry and Test Their Lyrics Smarts in the STRIDE Soundbooth!

EAST HANOVER, N.J., Dec. 9, 2010/PRNewswire/ -- STRIDE®, The Ridiculously Long-Lasting Gum, is joining forces with Z100's Jingle Ball to bring fans unprecedented access to the annual star-studded event. On December 10, STRIDE will bring long-lasting fun to all attendees with a strong presence at the SOLD OUT concert featuring performances by today's hottest musical talent (check out www.z100.com for the full lineup), as well as ridiculously-outrageous activities for fans at the Z100 and Coca-Cola All Access Lounge.

"STRIDE is notorious for serving up the unexpected, creating moments in time that our fans will never forget," said Gary Osifchin, Marketing Director, STRIDE. "Our participation at Z100's Jingle Ball allows us to engage with Stride fans in many memorable ways, giving them access to music and long-lasting activities at the All Access Lounge, as well as a chance to meet some of today's young celebrities."

STRIDE will be on site at the Z100 and Coca-Cola All Access Lounge offering thousands of fans in attendance a chance to participate in a soundbooth showdown. Consumers' music knowledge will be put to the test with two contestants battling to see how long they can last filling in the lyrics to the songs played. All fans will be able to sample Stride MEGA MYSTERY Gum and the soundbooth's longest-lasting fans will have the chance to meet and greet with some of Z100's guest celebrities. The lounge will be open from 12 p.m. until 6 p.m. EST on December 10 at The Hammerstein Ballroom.

About Stride Gum

STRIDE, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. STRIDE, a Cadbury brand, comes in 13 flavors - Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Always Mandarin, Nonstop Mint, Uber Bubble, Eternal Melon, Mega Mystery, Stride Shift Berry-to-Mint and Stride Shift Citrus-to-Mint. To find out more about STRIDE, our friends and what the brand is up to visit www.facebook.com/stride-gum.

About Kraft Foods Inc.

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods Inc.

Kraft Foods Inc.

CONTACT: Kristen Blankenship, +1-212-613-4952, kblankenship@painepr.com; or Melissa Batchilder, +1-973-909-2030, melissa.batchilder@kraftfoods.com, both for Kraft Foods Inc.

Web Site: http://www.z100.com

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