Bravado Partners With Panini America to Launch Official Justin Bieber Trading Card and Sticker Set

Bravado Partners With Panini America to Launch Official Justin Bieber Trading Card and Sticker Set

Justin Bieber set adds to Panini's roster of entertainment collectibles

NEW YORK and ARLINGTON, Texas, Dec. 9, 2010 /PRNewswire/ -- Bravado, the only global, 360 degree full service merchandise company, and Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles, have partnered to launch an official Justin Bieber trading card set available at select retail outlets starting this week.

The collection features 150 unique cards and 30 stickers, with500 randomly inserted authentic Justin Bieber autograph cards. To fuel the collectability of the set, four nine-card puzzles can be arranged to create mini Justin Bieber posters. Special card sets are also available that include 12 Spellbound cards, 18 Downlowd cards and 10 XXOO cards.

The perfect stocking stuffer, Panini's official Justin Bieber collection is available at Bed, Bath & Beyond, F.Y.E, Target, Toys "R" Us, and Walmart stores nationwide, as well as in Justin Bieber's online store http://www.bravadousa.com/justinbieber. The Justin Bieber trading card packs retails for $1.99 and includes five cards and one sticker.

When asked about becoming the subject of a nationally collected card and sticker set, Bieber said, "It's awesome; it makes me feel great. I always dreamed of being a hockey player and having my own trading card. I remember collecting hockey cards, so the idea that kids are going to enjoy my cards like I enjoyed my hockey cards is amazing!"

"We are delighted to work with Mark and his team at Panini," stated Felix Sebacious, Senior Vice President of A&R for Bravado. "This new line of collectible cards celebrates Justin's unmistakable style and appeal, delivering a highly detailed product line that will inspire fans, collectors and new found enthusiasts."

"We are thrilled to add Justin Bieber to our set of entertainment collectibles," added Panini America CEO Mark Warsop. "At such a young age, he has become an international superstar, and there's no doubt that there are millions of fans across the world eager to begin collecting his trading card and sticker set."

ABOUT BRAVADO:

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Justin Bieber, Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Kanye West, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.

ABOUT PANINI:

The Panini Group, established almost 50 years ago in Modena, Italy and has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectables and is fast becoming the most significant Publisher of Collectables in the U.S. with official licenses for NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net or www.paninigroup.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

For More Information Contact:

Maria Ho-Burge, for Bravado
212-331-2569
maria.ho-burge@umusic.com

Alexandra Paparsenos, Conover Tuttle Pace
617-412-4000
apaparsenos@ctpboston.com

Tracy Hackler, Panini America
thackler@paniniamerica.net

SOURCE Panini America

Panini America

CONTACT: Maria Ho-Burge, for Bravado, +1-212-331-2569, maria.ho-burge@umusic.com; or Alexandra Paparsenos, Conover Tuttle Pace, +1-617-412-4000, apaparsenos@ctpboston.com; or Tracy Hackler, Panini America, thackler@paniniamerica.net

Web Site: http://www.paniniamerica.net

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