Renowned Dermatologist, Dr. Leslie Baumann, Launches Breakthrough Website, Revised Best Selling Book and Public Television Special

Renowned Dermatologist, Dr. Leslie Baumann, Launches Breakthrough Website, Revised Best Selling Book and Public Television Special

SkinTypeSolutions.com Helps Women Discover Their True Skin Type Allowing Them to Save Hundreds or Even Thousands of Dollars on Skin Care Products

MIAMI BEACH, Fla., Dec. 7, 2010 /PRNewswire/ -- Did you know that approximately 80% of people are incorrect when "diagnosing" their skin type? Renowned Miami Beach board certified dermatologist Dr. Leslie Baumann does and that is why she wrote her groundbreaking, New York Times best selling book, "The Skin Type Solution" and created her new website, SkinTypeSolutions.com. Skin Type Solutions is also the feature of a new Public Television show hosted by Dr. Baumann airing across the country now through 2011.

The recently updated book, "The Skin Type Solution," is based on Dr. Baumann's years of being at the forefront of clinical research in dermatology. The book is being re-launched in December. The goal of this updated book is to help consumers discover their true skin type and take the guesswork out of skin care and shopping for skin care products. The book simplifies skin care regimens and helps consumers chose the right ingredients and products for their unique skin type... regardless of budget. "Over the years, I've seen so many patients come to my practice complaining that nothing has worked for their skin. Women would ask me about the 'best drugstore moisturizers' - or why their 'friend's luxury eye cream' wasn't working for them," according to Dr. Baumann. "I noticed that women were using the wrong products because they didn't know their actual skin type - and actually harming their skin along the way. I wanted to be able to empower them to choose the right skin care ingredients and products based on their true skin type regardless of price - which is particularly important in this trying economic climate."

Because of the success of her original book, Dr. Baumann developed a website, SkinTypeSolutions.com, where consumers can skin type themselves with a quick and easy questionnaire based on her years of scientific validation then choose the right skin care regimens, products and ingredients for their unique skin type. Through this world-wide collection of consumer skin types, Dr. Baumann is taking this data and applying it to her genetic research which includes finding the source of the oily skin gene.

Skin Type Solutions is a new feature Public Television special airing all over the country through 2011. Dr. Baumann takes six women from across the United States on a journey to discover their ultimate "Skin Type Solution." In addition to discovering their true skin type and skin type solutions, the women visit the Baumann Cosmetic and Research Institute to have their skin thoroughly analyzed using the most advanced 2D and 3D camera imaging. To view this special, please check your local television listings for show times in your area.

For more information on "The Skin Type Solution" and Dr. Leslie Baumann, please visit www.SkinTypeSolutions.com.

About Skin Type Solutions(TM)

Skin Type Solutions(TM) is a scientifically-derived resource developed and powered by dermatologists from around the world whose mission is to provide consumers, journalists, scientists, retailers, and the beauty, pharmaceutical and dermatological industries with objective, credible, scientifically based information on skin care, products and ingredients. Developed by renowned researcher and board certified dermatologist, Dr. Leslie Baumann, the revolutionary patent-pending skin typing system is the only dermatologist developed scientifically validated system that can precisely determine one's correct skin type. By answering a simple questionnaire, you can accurately categorize your skin as one of 16 distinct Baumann Skin Types® and, in turn, receive proper skin care advice and unbiased product and ingredient recommendations tailored to your specific needs. The skin typing system is now available to the consumer market via retailers, spas, medical professionals and our website - www.SkinTypeSolutions.com.

About Dr. Leslie Baumann

Leslie Baumann, M.D., is one of world's leading experts on cosmetic dermatology and skin care. She founded the University of Miami Cosmetic Medicine and Research Institute in 1997, the first university-run research center dedicated to cosmetic dermatology and skincare. Currently, Dr. Baumann is CEO of Baumann Cosmetic & Research Institute, a full-service research, educational and patient care facility that specializes in cosmetic dermatology, products, ingredients, and procedures. She has been involved in many notable clinical trials in cosmetic medicine including performing the research that led to FDA approval of Botox,® Dysport,® Juvederm,® Sculptra,® and Tri-Luma.® In addition to writing best selling books and journal articles on skin care and dermatologic procedures, Dr. Baumann authors Skin Guru, a popular bi-weekly Yahoo!® Health blog, and a bi-monthly column in the Miami Herald. She is CEO of Skin Type Solutions, Inc.

SOURCE Dr. Leslie Baumann

Dr. Leslie Baumann

CONTACT: Marcie Krempel, +1-917-902-6981, mkrempel@group-ex.com, or Danielle Hale, +1-212-986-7000 x132, dhale@behrmanpr.com

Web Site: http://www.SkinTypeSolutions.com

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