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Wednesday, December 08, 2010

MultiVu Video Feed: ?GLEE? CAST VOLUNTEERS TO HELP SUPPORT EDUCATION THROUGH MUSIC WITH AMERICAN EXPRESS

MultiVu Video Feed: ?GLEE? CAST VOLUNTEERS TO HELP SUPPORT EDUCATION THROUGH MUSIC WITH AMERICAN EXPRESS

10 Winners from American Express' Members Project Sweepstakes Win Trip to Series' Production Studios to Help Disadvantaged Youth

NEW YORK, December 8 /PRNewswire/ -- Critically acclaimed, award-winning hit television series GLEE has partnered with Members Project® from American Express on a new, first-of-its-kind campaign that provides fans with a passion for giving back an opportunity to take small steps to make a big difference. As part of this campaign, American Express created the Members Project Sweepstakes, which provided 10 lucky winners and their guests a trip to Los Angeles for a once-in-a-lifetime opportunity to participate in a special charity event alongside members of the GLEE cast.

The volunteer event took place at the home of GLEE on the Paramount lot where the 10 winners, their guests, and the cast members of GLEE made musical instruments with children from a disadvantaged Los Angeles elementary school. The event benefited Education Through Music, a non-profit organization that promotes the integration of music into the curricula of disadvantaged schools in order to enhance students' academic performance and general development. The elementary school students got the chance to perform two musical numbers for the cast of GLEE and volunteers.

In addition, Education Through Music was awarded a $100,000 check on behalf of American Express to continue to impact children in a positive way.

For more information, visit http://www.membersproject.com/Glee

SATELLITE FEED:


Wednesday, December 8th, 2010
1:00 PM - 1:15 PM ET
AMC 3
Transponder 3
C-Band
Downlink Freq. 3760 Horizontal


NEWS: American Express Members Project Sweepstakes winners meet and volunteer with the GLEE cast

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://multivu.prnewswire.com/broadcast/47631/press.html

SOUNDBITES:

* GLEE Cast Members

* Sweepstakes winners

* Elementary school students

* American Express executive

B-ROLL INCLUDES:

* Kids and volunteers making instruments

* Performance

* Check presentation

VIDEO PROVIDED BY: American Express and FOX


CONTACT:
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3


Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://multivu.prnewswire.com/broadcast/47631/press.html


Web site:
http://www.membersproject.com/Glee


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