Kia Motors America to Offer Introductory Trial of Sirius on Sirius-equipped Kia Certified Pre-Owned Vehicles

Kia Motors America to Offer Introductory Trial of Sirius on Sirius-equipped Kia Certified Pre-Owned Vehicles

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- SIRIUS XM Radio (Nasdaq: SIRI) and Kia Motors America (KMA) today announced that customers who purchase SIRIUS-equipped Kia Certified Pre-Owned vehicles will receive an introductory three-month subscription of the "SIRIUS Everything" package.

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"Kia has offered SIRIUS as standard equipment with an introductory three-month subscription to customers of our new Kia vehicles for several years," said Michael Sprague, Vice President, Marketing and Communications, Kia Motors America. "Offering the same introductory three-month subscription of SIRIUS to our CPO customers highlights the features and amenities available in Kia vehicles and adds value to our CPO program."

"Kia prides itself on offering its customers the latest technologies and sees the value of SIRIUS and the unique experience it provides drivers on the road, delivering commercial-free music from every genre, games from your favorite sports teams, exclusive talk, comedy and more," said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing Division, SIRIUS XM Radio. "We are thrilled that Kia is offering its three-month introductory subscription of SIRIUS to their CPO vehicles and making it available to even more of their customers."

The "SIRIUS Everything" package delivers more than 135 channels of premier sports, news, talk, entertainment and commercial-free music programming plus traffic and weather information.

Kia Certified Pre-Owned vehicles are used Kia vehicles that have undergone a vigorous inspection and certification process sold through participating Kia dealerships. Kia customers will continue to receive a three-month introductory subscription of the "SIRIUS Everything" package in all new SIRIUS-equipped vehicles sold in the United States.

For more information on SIRIUS, please visit www.sirius.com.

About SIRIUS XM Radio

SIRIUS XM is America's satellite radio company, broadcasting more than 135 channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to more than 20 million subscribers in cars, trucks, boats and aircraft, and through a wide range of mobile devices.

SIRIUS XM offers an array of content from some of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers. SIRIUS XM programming is also available at sirius.com and xmradio.com, and on Apple iPhone and iPod touch, BlackBerry and Android-powered mobile devices using the SIRIUS XM Premium Online App.

SIRIUS XM has arrangements with every major automaker and its radio products are available at retail locations nationwide, as well as shop.sirius.com and shop.xmradio.com.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment. Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2009 and its Quarterly Report on Form 10-Q for the period ending September 30, 2010 and XM's Annual Report on Form 10-K for the year ended December 31, 2009 and its Quarterly Report on Form 10-Q for the period ending September 30, 2010, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 725 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever in 2010. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

O-SIRI

Contact for SIRIUS XM Radio:

Sal Resendez
sal.resendez@siriusxm.com
646 313 2405

SOURCE SIRIUS XM Radio

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SIRIUS XM Radio

CONTACT: Sal Resendez, +1-646-313-2405, sal.resendez@siriusxm.com

Web Site: http://www.sirius.com

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