From Universal Studios Home Entertainment: Minion Madness Explodes Across the Country as Despicable Me Dominates on Blu-ray and DVD Ringing in $25 Million Its First Day in Stores

From Universal Studios Home Entertainment: Minion Madness Explodes Across the Country as Despicable Me Dominates on Blu-ray and DVD Ringing in $25 Million Its First Day in Stores

Universal's $500 Million Comedy Sensation is on Track to Become the Second-Biggest Animated Home Entertainment Release of 2010

UNIVERSAL CITY, Calif., Dec. 15, 2010 /PRNewswire/ -- The world's funniest evil genius saw his plans for world domination come true when Despicable Me made off with first-day sales on Blu-ray, DVD and digital download of nearly $25 million on December 14. Fueled by the exclusive debut of three all-new mini-movies on DVD Double Pack, Blu-ray Combo Pack and 3D Combo Pack starring the film's wildly popular Minions, the mega-hit animated family comedy sold well over one million units to consumers (excluding rentals) in its first 24 hours of release and is poised to become the second biggest-grossing animated home entertainment title of the year.

"Despicable Me is one of the most creative, beloved and successful animated features of all time, as evidenced by its resounding critical acclaim and extraordinary global box-office earnings of over half a billion dollars," said Craig Kornblau, President, Universal Studios Home Entertainment. "In providing consumers with exceptional all-new mini-movies and the greatest choice of platforms across DVD, Blu-ray and Blu-ray 3D, Despicable Me has rocketed to the top of everyone's gift list and has assumed the coveted position as the must-own release of the holiday season."

The title's explosive first-day sales were also aided by Universal's groundbreaking "Minion Madness" promotion, a points-based reward and social media program spotlighting the film's beloved mischief-makers, the Minions. Fans can register to participate in creative interactive activities that earn points toward prizes ranging from gift cards to all-expense-paid vacations. To date, registered users have earned more than one million minion points and shared thousands of pieces of fan art, fan photos and more at www.minionmadness.com . Running through January 2011, "Minion Madness" will award more than 15,000 prizes to registered users.

Despicable Me is the hilarious tale of Gru, the self-proclaimed "World's Greatest Villain," whose plot to pull off the craziest crime of the century is turned upside down by three adorable orphans. The latest film from producer Chris Meledandri (Ice Age, Dr. Seuss' Horton Hears a Who!), it features anunforgettably funny all-star voice cast including Steve Carell, Jason Segel, Miranda Cosgrove, Academy Award(® )winner Julie Andrews, Russell Brand, Kristen Wiig, Will Arnett, Danny McBride, Jack McBrayer and Jemaine Clement.

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

CONTACT: Universal Studios Home Entertainment
Lea Porteneuve
Senior Vice President, Communications & Publicity
818-777-1391
Lea.Porteneuve@nbcuni.com

SOURCE Universal Studios Home Entertainment

Universal Studios Home Entertainment

CONTACT: Lea Porteneuve, Senior Vice President, Communications & Publicity of Universal Studios Home Entertainment, +1-818-777-1391, Lea.Porteneuve@nbcuni.com

Web Site: http://www.universalstudios.com/

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