Betfred.com Launches TV Campaign

Betfred.com Launches TV Campaign

MANCHESTER, England, December 14, 2010/PRNewswire/ -- Online bookmaker Betfred.com has recently started a
substantial TV advertising campaign. The campaign began on December 4th and
will initially run throughout December and January on Sky Sports and ESPN,
with the possibility of extending the run into the spring.

Betfred's Head of Media, Mark Pearson, commissioned Manchester
Design and Post production company Editz to create their latest TV campaign.

The brief was to create a campaign that would firstly raise
awareness of the Betfred brand and secondly promote their 'bet in play'
offering.

"Betfred.com is quite unique in the betting world as it was
founded by one man, Fred Done, and his approach is quite unique," said Rob
Pickard, Creative Director at Editz. "We therefore wanted to do something
that really communicated this unique approach and by getting Fred to say it
in his own words seemed a very natural way to progress."

Mark Peason added, "As this is our first major foray into TV it
was important we got it right. What better way of delivering our message than
the man himself, Fred. After all he's still in everyday driving the Betfred
business."

Fred has been running a bookmaking business for over 40 years
and has built Betfred up from one shop in Salford in 1967 to 850 shops
nationwide.

Betfred's unique offering is based on giving their customers
value and paying the best bonuses.

Source: Betfred.com

Contact: Mark Pearson +44(0)1925-288591 mark.pearson@betfred.com

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