Wonder® Tips Its Hat to 'THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!' with Latest Sponsorship

Wonder® Tips Its Hat to 'THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!' with Latest Sponsorship

America's Most Iconic Bread Brand Supports New Science and Learning Series on PBS KIDS®

IRVING, Texas, Nov. 30, 2010 /PRNewswire/ -- Wonder(®), the baker of America's most iconic breads, announced it is an official sponsor of THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! an animated series on PBS KIDS, which debuted earlier this fall as a fun and entertaining way to introduce kids to the natural sciences.

(Logo: http://photos.prnewswire.com/prnh/20101130/NY09130LOGO )

Wonder's sponsorship includes on-air sponsorship messaging, among other components, and will run through August 2011.

"Just as Wonder is committed to delivering products that balance nutrition and great taste, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! stands out for its ability to strike a balance between entertainment and education," said Ann Oades, Director of Marketing for Wonder. "This sponsorship represents a perfect opportunity to highlight Wonder's commitment to promoting overall wellness for families with a partner that is devoted to encouraging early childhood education. We are thrilled to be a part of it."

Wonder has a long history devoted to nutrition, beginning in the 1940s when it became one of the first national brands to offer breads fortified with vitamins and minerals. More recently, this past March, Wonder introduced Wonder® Smartwhite®, a new bread with the taste and soft texture of white bread - but with the fiber of 100% whole wheat bread. Additionally, late last year, Wonder® Classic and Wonder® Classic Sandwich breads were reintroduced to now provide the same amount of calcium as eight ounces of milk in two slices and a good source of vitamin D, which helps the body absorb calcium better.

Produced by Portfolio Entertainment Inc. and Collingwood O'Hare Productions, in association with Dr. Seuss Enterprises, Random House Children's Entertainment, Treehouse, and PBS KIDS, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! is based on Random House's bestselling Beginner Book collection, The Cat in the Hat's Learning Library.

The animated series features six-year-old Sally and Nick, best friends and next door neighbors, who are transported on a magical journey to all corners of the globe to make natural science discoveries, with the Cat in the Hat as their guide. Along for the ride are the Cat's two energetic helpers, the mop-headed zany duo: Thing One and Thing Two.

For more information about Wonder bread visit, www.wonderbread.com. Follow us on Twitter at www.twitter.com/_Wonder_Bread.

SOURCE Wonder(R)

Photo:http://photos.prnewswire.com/prnh/20101130/NY09130LOGO
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Wonder(R)

CONTACT: Hannah Arnold or Jennifer Compton, +1-212-575-4545, Linden Alschuler & Kaplan, Inc. Public Relations

Web Site: http://www.wonderbread.com

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