Television Stars and Land O'Frost Team Up to Support Nashville's Recovery Efforts Six Months After Devastating Floods

Television Stars and Land O'Frost Team Up to Support Nashville's Recovery Efforts Six Months After Devastating Floods

Hands On Nashville named first beneficiary of new charitable program launched by America's third-largest lunchmeat brand

LANSING, Ill., Nov. 30, 2010 /PRNewswire/ -- Rising stars from some of the hottest television shows on ABC, NBC and Disney have partnered with Land O'Frost, America's third-largest lunchmeat brand, to raise money for charity efforts benefitting Nashville-area residents. This philanthropic program is aimed to help those still in need six months after devastating floods damaged more than 10,000 properties in middle Tennessee.

(Photo: http://photos.prnewswire.com/prnh/20101130/CG08747)

To assist with ongoing relief efforts, Land O'Frost partnered with eight prominent child stars, asking them to custom design and autograph classic lunch boxes to be auctioned online at www.biddingforgood.com. The goal of this program is to raise much needed funds to support volunteers who are helping residents and business owners recover from the May 2010 floods and help keep the needs of the region in the national spotlight. All proceeds raised from this special program will benefit Hands On Nashville, the non-profit organizationthat tooka leadership position in recovery efforts shortly after the disaster struck.

Program participants include many prominent child actors from both television and film. These celebrity contributors include:

-- Molly Quinn (and the entire cast) from ABC's hit show "Castle"
-- Carissa Capobianco, who co-starred in Disney's major motion picture
"Secretariat"
-- Max Burkholder from NBC's acclaimed show "Parenthood"
-- Kenton Duty from the ABC smash hit "Lost"
-- Atticus Shaffer from the renowned comedy "The Middle" on ABC
-- David Lambert from the Disney Channel original movie "Den Brother"
-- Cassie Scerbo and Josie Loren from the ABC Family child drama series
"Make It Or Break It"

"As a family-owned company, we feel a deep responsibility to give back, particularly to the communities where our employees and customers live and work," said David VanEekeren, president of Land O'Frost. "Through our contacts in the Middle Tennessee region, we know the continuing challenges facing Nashville residents are great and felt compelled to act to assist those people still in need and working very hard to rebuild their lives."

Each lunchbox included in the auction is truly unique in its own right. Highlights of the lunch boxes part of this special auction include:

-- A gold color painted lunch box featuring the logo of the popular show
"Castle" surrounded by signatures from the entire cast of the show
including Molly Quinn.
-- A light-hearted themed box that includes special designs by Cassie
Scerbo of "Make It Or Break It," showcasing all of Cassie's staring
roles.
-- A box that incorporates original artwork blended with a variety of Harry
Potter Legos is the design of Atticus Shaffer of "The Middle."

Pictures of all the lunch box designs and lunch box bidding can be found at www.biddingforgood.com. Lunchboxes are featured beginning today; bidding begins at 8 a.m. EST on Wednesday, December 1. All auctions will close at 9 p.m. EST on Wednesday, Dec. 15 to ensure delivery of the lunch boxes to winning bidders before the holidays.

First of its kind, this special campaign to help the residents of Nashville inspired Land O'Frost to create a new program called "Lunch Boxes for Good" in which Land O'Frost will regularly engage high-profile celebrities to use their creativity and status to make a difference by decorating lunch boxes for charitable auction online. Each quarter, the company will feature new and different designs from high-profile celebrities from all walks of life, including television, film, sports and music with the proceeds benefiting a specific charity in need.

"We are so pleased to be the first charity benefiting from Land O'Frost's Lunch Boxes for Good program," said Brian N. Williams, executive director of Hands On Nashville. "In May, Tennessee was devastated by an epic flood. In just two days, the equivalent of 420 billion gallons of water inundated the region, causing 29 deaths and destroying important landmarks, such as the Grand Ole Opry, which only recently reopened. Although the massive damages will never be forgotten, neither will the remarkable response of volunteers. More than 21,000 served through Hands On Nashville alone. Our agency continues to need resources to help rebuild and to restore the community's vibrancy. Land O'Frost's fun charity auction is an important part of this ongoing effort, and we are a grateful beneficiary."

For more information on the "Lunch Boxes for Good" program and to view additional pictures of the lunch boxes up for auction, please visit www.landomoms.com.

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites(TM). Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. And Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

About Hands On Nashville

Hands On Nashville (HON) was founded in 1991 to help people transform the world around them by volunteering. HON is a recognized leader in programs, partnerships and services that maximize volunteer impact for youth, adult, corporate, and nonprofit constituencies in the greater Nashville community. Each year, Hands On Nashville refers or places 38,000 volunteers to projects in more than 400 service agencies and schools, impacting more than 25 issue areas from hunger and homelessness to literacy and the environment.

SOURCE Land O'Frost

Photo:http://photos.prnewswire.com/prnh/20101130/CG08747
http://photoarchive.ap.org/
Land O'Frost

CONTACT: Stephan Williams of Land O'Frost, +1-501-268-2473, Stephan.Williams@landofrost.com; or Mary Massey, +1-630-315-2966, Mary@hensonconsulting.com, for Land O'Frost

Web Site: http://www.biddingforgood.com

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