Rentrak to Present During ad:tech New York

Rentrak to Present During ad:tech New York

-- President of AMI Division to Address Methods for More Targeted TV Advertising --

PORTLAND, Ore., Nov. 3, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced company president of the Advanced Media and Information (AMI) division, Cathy Hetzel, will be a featured panelist during ad:tech New York. The mission of the conference is to provide brand advertisers, agencies, portals, online publishers and technology providers with an unparalleled forum to exchange ideas, experiences, new practices, emerging models and expert opinion.

Ms. Hetzel will be a featured panelist during the "Measureable TV: Hypertracking in the Living Room and What it Means for Advertisers" panel and will share executive level perspective regarding the industry's opportunity to use large databases to develop new metrics such as Rentrak's "Stickiness Index" and DVR measurement for up to 15 days. Ms. Hetzel will also discuss the convergence of mass marketing and direct marketing disciplines and how customer segmentation databases are the key to accurate media measurement for the 21st century.

Ms. Hetzel's presentation during ad:tech New York takes place on Wednesday, November 3 from 4:00 p.m. until 5:00 p.m. Eastern Daylight Time on the first level of the Javits Center located at 655 West 34th Street, New York, NY 10001.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmstead@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmstead@rogersandcowan.com, or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for Rentrak Corporation

Web Site: http://www.rentrak.com

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