Radio Disney and Anthem Blue Cross and Blue Shield in Kentucky Challenge Students to 'Get Active Get Fit!'

Radio Disney and Anthem Blue Cross and Blue Shield in Kentucky Challenge Students to 'Get Active Get Fit!'

115 Kentucky Elementary Schools Participate in "Get Active, Get Fit!" School Challenge

Radio Disney, the number one radio network for kids, tweens and families, teamed with Anthem Blue Cross and Blue Shield in Kentucky to promote childhood health and wellness through the "Get Active Get Fit!" School Challenge. The program, hosted by Radio Disney, will be implemented in over 115 elementary schools in 87 districts through Nov. 27, furthering a commitment to encourage a healthy and active lifestyle among 42,000 of Kentucky's school-age children.

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, the Anthem Blue Cross and Blue Shield "Get Active Get Fit!" School Challenge will award Radio Disney Dance Parties in Kentucky to the top 20 schools with the highest percentage of participation. Superintendents registered their schools for the challenge and the chance to win new gym equipment (valued at $500) for a school in their district.

Because of this partnership, nearly 500,000 students are participating in the "Get Active Get Fit!" School Challenge across the country. States include: California, Georgia, Indiana, Kentucky, Ohio, Missouri, Upstate New York, Virginia, and Wisconsin. For Radio Disney, the network's involvement in the program demonstrates its commitment to inspiring healthier lifestyles for kids and families supporting Disney's Magic of Healthy Living effort.

Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Miley Cyrus, Jonas Brothers, Taylor Swift, Justin Bieber, Demi Lovato and Allstar Weekend. The network is available on over 35 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Kentucky, Inc. Independent licensee of the Blue Cross and Blue Shield Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

Press Contact:

Jennifer Minezaki

Jennifer.Minezaki@Disney.com

818-569-5929

/PRNewswire -- Nov. 4, 2010/

SOURCE Anthem Blue Cross and Blue Shield Foundation

Anthem Blue Cross and Blue Shield Foundation

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