DMG Entertainment Brings #1 Box-Office Craze Resident Evil: Afterlife to China

DMG Entertainment Brings #1 Box-Office Craze Resident Evil: Afterlife to China

Movie Marks the First Time Ever the Resident Evil Franchise Enters China

BEIJING, November 17, 2010/PRNewswire/ -- DMG Entertainment is bringing the infectious rage of Resident Evil:
Afterlife to China, now open in theaters across the nation. The movie is also
set to become one of the biggest 3D releases in the market. Following its
global debut, the sci-fi action-thriller flick opened at #1 in USA and
worldwide - grossing in the highest global box-office receipts in the
franchise's history. With the booming Chinese economy and DMG Entertainment's
unrivalled market insights, Resident Evil: Afterlife is set for even greater
success as it claws its way into China's 1.4 billion strong audiences.

The fourth instalment in a series of film adaptations based on the
best-selling survival horror video game, Resident Evil: Afterlife continues
the story of Alice (Milla Jovovich) on her journey in a world ravaged by a
virus infection as her deadly battle with the Umbrella Corporation reaches
new heights. Milla Jovovich is joined by an all-star cast, which includes Ali
Larter, Wentworth Miller and Kim Coates.

Paul WS Anderson returns to the director's seat after directing the first
Resident Evil movie in 2002 to bring this fourth series into full 3D. Unlike
other movies, which install 3D components during post-production, Resident
Evil: Afterlife was created with 3D elements written into the script, and was
shot with the most advanced 3D cameras, allowing viewers to be fully immersed
in the electrifying experience of the film.

"With our unparalleled access in the market, we were able to successfully
bring Resident Evil: Afterlife to China - the first time ever in the history
the franchise," said Dan Mintz, CEO of DMG Entertainment. "Resident Evil:
Afterlife is the biggest movie yet in the series, and is set to be one of the
biggest 3D releases in China. With such a winning combination, we look
forward to delivering another box-office sensation in the market."

Delivering success in China is nothing new to DMG Entertainment. As
China's leading entertainment firm, the company has produced Chinese
box-office winners, including #1 domestic production, The Founding of a
Republic in 2009, and #1 hit Go Lala Go!. DMG Entertainment has also
distributed numerous star-driven Hollywood blockbusters to China, such as
Twilight and Knowing - all of which have translated to groundbreaking
successes in China's thriving entertainment scene.

Source: DMG Entertainment

Dave Barton, dave@renegademedia.net, tel: +44-1452-760147

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