Toileting in the Spotlight!

Toileting in the Spotlight!

MANCHESTER, England, November 17, 2010/PRNewswire/ --

- With Photo

We've all been there - gone to the loo, to find - no loo paper...and
now, the situation has been made into a short film - Bog Standard - aimed to
focus attention on World Toilet Day and the global sanitation crisis.

Bog Standard is the brainchild of Manchester film producer Chris Lane and
writer/director Colin Warhurst. Shot on location in a Salford toilet, and
sponsored by leading disabled toilet provider Clos-o-Mat, the film casts a
humorous, but buttock-clenching-look at John, whose toilet break at work
turns into a nightmare when he realizes there is no toilet tissue in the
cubicle....

The film is to be made available to watch online for free on November 19
(World Toilet Day), at http://www.bogstandardfilm.com. It will be supported
by advertising, and every play will generate money for WaterAid, the charity
whose mission is to transform lives by improving access to safe water,
hygiene and sanitation in the world's poorest communities.

Beth Jepson, video production officer at WaterAid, says, "It's fantastic
to see the importance of sanitation being championed on World Toilet Day. We
hope that the creativity and humour of Bog Standard will draw attention to a
very serious issue - that a staggering 2.6 billion people worldwide are
living without the basic sanitation that we are lucky enough to take for
granted."

Chris elaborates, "As filmmakers, Colin and I are hoping that the humour
of Bog Standard will encourage people to talk about the issues around
sanitation, which remains a seriously neglected topic. Everyone can identify
with John's dilemma, and art and humour are probably the best ways to get
people talking about this sticky subject."

Adds Robin Tuffley, marketing manager for the Clos-o-Mat 'wash and dry'
toilet, "On average we go to the toilet eight times a day! Even in the UK,
incontinence is a major issue: there are an estimated 14m people who suffer
from it, and research shows people make a conscious decision NOT to visit
somewhere if they feel they cannot go to the toilet while there in a clean,
safe and hygienic environment."

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Clos-o-Mat

For further information: Angela May, AFPR, Tel/fax: +44(0)1299250182, e-mail: afpr@btconnect.com; Clos-o-Mat telephone number for publication: +44(0)161-969-1199 / freefone 0800-374076; e: info@clos-o-mat.com

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