CONAN O'BRIEN TRAVELS GREAT LENGTHS TO PERFECT HIS ENTERTAINMENT EXPERIENCE IN LATEST AMERICAN EXPRESS(R) CAMPAIGN

CONAN O'BRIEN TRAVELS GREAT LENGTHS TO PERFECT HIS ENTERTAINMENT EXPERIENCE IN LATEST AMERICAN EXPRESS(R) CAMPAIGN

Spot Highlights American Express' Ability to Provide Cardmembers With

Unique and Memorable Entertainment Experiences

To view the Social Media Release, click here: http://smr.newswire.ca/en/american-express/conan-obrien-latest-american-express-campaign

NEW YORK, Nov. 9 /PRNewswire/ - American Express launched its latest television
spot which showcases the brand's commitment to providing its
Cardmembers with unique and memorable entertainment experiences.

Titled "Curtain," the :60 spot features comedian and award-winning
late-night talk show host Conan O'Brien, and marks the first time in
nearly three years that American Express has partnered with an
entertainment personality in one of its advertising campaigns.

"Curtain" takes viewers into the depths of India with Conan as he
meticulously prepares for an upcoming performance.  He is in pursuit of
the world's finest silk, and transforms raw thread into a long panel of
fabric that he then personally dyes a regal red. The spot then
flashes-forward and reveals Conan admiring with great pride a stage
curtain - obviously one that he took pain-staking measures to craft to
meet his standards. The spot culminates with a reminder to viewers: "If
you're really serious about entertainment, every detail counts,"
followed by a call-to-action to visit
americanexpress.com/entertainment, where Cardmembers can take charge of
their own entertainment experiences.

"Curtain" is the latest installment of the "Take Charge((R))" brand campaign and debuted on major broadcast outlets starting on
November 8th, aligning with the launch of O'Brien's new late-night TBS
show "Conan."

"Just like Conan O'Brien, American Express takes entertainment seriously
and consistently delivers unique and relevant entertainment experiences
- whether at a live event or streamed content for viewing at home,"
said John Hayes, Chief Marketing Officer, American Express. "American
Express offers so much more than secure payments and great service, we
deliver a gateway to memorable entertainment experiences across film,
music, sports, fashion and theater alike."

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and
build business success. Learn more at americanexpress.com and connect with us onfacebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

SOURCE American Express

American Express

CONTACT: <table valign="top" border="0"><tr><td><b>Casey Cotton</b>    <br/> PMK*BNC     <br/> 212.373.6156    <br/> <a href="mailto:casey.cotton@pmkbnc.com">casey.cotton@pmkbnc.com</a>  </td> <td><b>Sarah Meron</b><br/> American Express       <br/> 212.640.5503<br/> <a href="mailto:sarah.b.meron@aexp.com">sarah.b.meron@aexp.com</a></td></tr></table>

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