Justin Bieber Spurs Music Making Game SongHi.com to Global Conquest

Justin Bieber Spurs Music Making Game SongHi.com to Global Conquest

HELSINKI, October 5, 2010/PRNewswire/ --

- The Justin Bieber Campaign is Just the First Fruit from Universal Music
and SongHi.com's Cooperation

SongHi Entertainment Ltd. and Universal Music have signed a contract that
brings virtual music studios, fan merchandise and international superstar
contests into the music making game SongHi.com. The collaboration offers a
completely new way for music lovers to communicate with their idols. With a
fan world built around Justin Bieber, SongHi.com launches in the Nordic and
Baltic regions on October 5th, 2010.

The collaboration between SongHi.com and Universal Music will begin in
October with an expansion built around the hottest sensation in pop today,
Justin Bieber. SongHi.com will host a virtual studio and signature
instruments including Justin Bieber's vocals, and a merchandise marketplace
with Justin Bieber themed apparel and backgrounds. SongHi.com will also kick
off a song making contest where the winner receives a VIP trip for two to see
Justin Bieber live in Miami, Florida.

"SongHi.com's worldwide conquest will get a real kickstart with Justin
Bieber and Universal Music. This collaboration gives us whole new
possibilities for developing the game and becoming more international. The
Nordic and Baltic regions are just the start, our goal is to conquer the
whole webverse!", boasts SongHi Entertainment Marketing Director Veli
Palevaara.

SongHi.com piqued Universal Music's interest early on, and plans to
utilize the music game are already expansive. SongHi offers record companies
new profit models via sales of virtual items directly to consumers.

"We've always searched for new ways to bring our artists closer to fans,
and SongHi.com is the perfect solution for our needs. In the virtual studios,
fans can create music using the actual instruments used by their idols and
utilize authentic vocal samples in their songs, as well as communicate with
the artists and other fans," says Universal Music's Digital Manager, Mikko
Haapala. "We believe that the game will evolve into a community for all music
lovers, with the real and virtual music worlds completing one another."

The collaboration will deepen as SongHi.com introduces new artists and
features. Future updates include more versatile community features, the
ability to create full length songs, and even your own band.

Make your own music at http://www.songhi.com - The Music Game To Fame!

Source: SongHi Entertainment Ltd.

For more info: SongHi Entertainment, PR Director, Minna Lahti, tel. +358-40-8322113,
minna.lahti@songhi.com

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