Viva 'Machete!' Hispanic Characters Make a Comeback at the Movies, According to Fandango

Viva 'Machete!' Hispanic Characters Make a Comeback at the Movies, According to Fandango

LOS ANGELES, Sept. 1 /PRNewswire/ -- Robert Rodriguez's highly-anticipated action comedy Machete opens this Friday, but it already looks like it could be a surprise hit on Fandango, the nation's leading movie ticketing destination.

(Logo: http://photos.prnewswire.com/prnh/20061016/LAM046LOGO-b)

(Logo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b)

Fandango surveyed nearly 1,000 Machete fans online and found the following results:

-- 78% plan to see the movie on its opening day.
-- 54% say the film's topical commentary regarding immigration issues
have increased their interest in seeing the movie.
-- 33% of moviegoers identify director Robert Rodriguez's track record as
the top reason for seeing Machete; while 27% pick star Danny Trejo as
the "first Latino badass action hero," and 14% select the casting of
Jessica Alba and Michelle Rodriguez as strong Latina characters as
their top reasons.
-- 37% picked Lindsay Lohan as the Machete performer they're most
anticipating in a supporting "comeback" role; while 22% picked Cheech
Marin, 19% picked Steven Seagal and 12% selected Don Johnson.
-- 52% of Machete fans identify themselves as "Caucasian," 24% "Latino,"
7% as "African American," and 3% as "Asian American" - indicating that
the film may have crossover appeal.

You can find bilingual Fandango commentator Elisa Osegueda's column on the re-emergence of significant Hispanic characters at the movies at http://www.fandango.com/commentator_breakingthemold-hispanicwomeninhollywood_3 54 For English or Spanish interview requests, please contact Harry Medved at Fandango at 310-954-0461 or at harry.medved@fandango.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20061016/LAM046LOGO-b
PRN Photo Desk, photodesk@prnewswire.com
Source: Fandango

CONTACT: Harry Medved of Fandango, +1-310-954-0461,
harry.medved@fandango.com

Web Site: http://www.fandango.com/

-------
Profile: intent