RRsat Global Communications Network Intensifies its Focus on the North American Market

RRsat Global Communications Network Intensifies its Focus on the North American Market

HAWLEY, Pennsylvania, September 28, 2010/PRNewswire-FirstCall/ -- RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading
provider of comprehensive content management and global distribution services
to the television and radio broadcasting industries, has announced that it
has expanded the responsibilities of Eric Larsen, recently hired as Senior
Director of Sales for RRsat America, to include the development of strong
business relationships with major US media organizations and to increase
exposure and awareness of RRsat throughout the North American market.

Larsen, who will be based in Los Angeles, comes to RRsat with over
twenty-five years of experience in the international television industry,
with a particular focus on content aggregation and distribution, marketing,
production and operations. Prior to joining RRsat, he was the Senior Director
of Key Accounts for Intelsat Corporation. Larsen provided strategic account
management for many of Intelsat's premier North American customers, and was
responsible for securing one of its largest contracts.

"We have big plans over the coming year to bring all of RRsat's globally
recognized broadcasting services and capabilities to the U.S. market" said
Lior Rival, Vice President, Sales and Marketing of RRsat. "Eric, with all of
his experience and industry knowledge, is the perfect person to extend our
North American initiative and we are excited to support his progress in the
region."

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries. Through its
proprietary "RRsat Global Network," composed of satellite and terrestrial
fiber optic transmission capacity and the public Internet, RRsat is able to
offer high-quality and flexible global distribution services for content
providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 550 television and radio channels, covering more than 150
countries. Visit the company's website http://www.RRsat.com for more
information.

Safe Harbor Statement

This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes, (viii) our ability to expand our activity in the North American
market, and (ix) our intention to distribute dividends in the future and the
size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.

Company Contact Information:
Dr. Beth Erez, Sr. Advisor
Tel: +972-8-861-0000
Email: marketing@RRsat.com

Public Relations Contact:
Josh Kail, Vendeloo
Tel: +1-718-522-9873
Email: josh@vendeloo.com

Source: RRSat Global Communications Network Ltd

Company Contact Information: Dr. Beth Erez, Sr. Advisor, Tel: +972-8-861-0000, Email: marketing@RRsat.com, Public Relations Contact: Josh Kail, Vendeloo, Tel: +1-718-522-9873, Email: josh@vendeloo.com

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