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Friday, September 10, 2010

HUE Leggings Kicks Off Fall Broadway Season!

HUE Leggings Kicks Off Fall Broadway Season!

NEW YORK, Sept. 10 /PRNewswire/ -- To kick off this year's Fall Fashion AND Broadway seasons, HUE Leggings will present Broadway on Broadway, the annual free outdoor concert in Times Square this Sunday, September 12th! Hosted by Kelsey Grammer, the event celebrates the spectacular of Broadway with star performances from the hottest new shows, as well as long running favorites. Musical numbers featured will include those by casts of American Idiot, Wicked, Promises Promises, Memphis, Chicago, Billy Elliot, Rock of Ages, Mamma Mia, The Phantom of the Opera, and more!

(Photo: http://www.newscom.com/cgi-bin/prnh/20100910/CL62735 )
(Photo: http://photos.prnewswire.com/prnh/20100910/CL62735 )

With 50,000 attendees expected, the event will stretch along Broadway from 43rd to 47th Streets. The interactive event will toast Broadway overall, highlight the new season, and provide added value components for consumers including free events, talkbacks, concerts, interactive activities, and more. HUE Leggings will have a tent on-site between 46th & 47th Streets where HUE will give away over 800 pairs of colorful corduroy leggings to consumers who pose with cardboard cutouts of HUE's hottest fall leggings styles. Also being given away will be HUE's free Leggings Style Guide, as well as thousands of 25% off cards for use on hue.com.

The event will also feature a HUE surprise performance at 12:20pm. And for the grand finale, Lin-Manuel Miranda (In The Heights) and Karen Olivo (West Side Story, In The Heights) will perform "Empire State of Mind" by Jay-Z and Alicia Keys.

Launching Fall 2010, HUE Leggings offers 40 styles of fashion-forward, trend-setting leggings in as many as 15 color ways. Bestsellers include the Corduroy Legging in shades ranging from Blue Velvet and Pear to Fig and Raisin, the Equestrian Legging in Chestnut or Black with suede detailing, an all-over Sequin Legging, a side stripe Sequin Tuxedo, cozy Cable and Flat Knit Sweater Leggings, Reptile and Animal prints, Skirt Leggings and many more. Available at everyone's favorite department/specialty stores and at hue.com, most HUE legging styles are offered in sizes XS to XL, with prices ranging from $25-$48.

Known for its colorful sensibility and fashion innovation, HUE is the leading legwear brand in department stores with a 46% share of total market. With design offices and showroom in New York City, HUE is a division of Greensboro-based Kayser-Roth Corporation, a leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S. For additional information, visit www.hueandyou.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20100910/CL62735
AP PhotoExpress Network: PRN10
http://photos.prnewswire.com/prnh/20100910/CL62735
Source: HUE

CONTACT: Alison Hessert, HUE, alison@communicationalley.com,
+1-917-216-1402, or Hena Chun, HUE, hena@communicationalley.com,
+1-212-255-2470

Web Site: http://www.hueandyou.com/


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