Great Wolf Resorts CEO Featured on CBS Hit Show 'Undercover Boss'

Great Wolf Resorts CEO Featured on CBS Hit Show 'Undercover Boss'

Kim Schaefer, First Female CEO Featured on Show, Assumes Front Line Roles within Indoor Waterpark Resort Chain

MADISON, Wis., Sept. 27 /PRNewswire/ -- Kim Schaefer, CEO of Great Wolf Resorts, Inc.® (Nasdaq: WOLF), North America's largest family of indoor waterpark resorts, will be profiled on an upcoming episode of the CBS series "Undercover Boss" slated to air on Sunday, Oct. 3 at 9:00 p.m. ET/PT. She will be the first female CEO to be featured on the show.

(Photo: http://photos.prnewswire.com/prnh/20100927/CG71834)

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Schaefer participated in various front line jobs in several of the company's Great Wolf Lodge® resorts, including as a restaurant server and as an aquatics supervisor in one of the company's waterparks.

"Participating in 'Undercover Boss' was definitely a career highlight for me," said Schaefer who has been with Great Wolf Resorts for 14 years. "Being able to see first-hand what our employees go through on a daily basis was eye-opening. Not only did I learn a lot about our company from this experience, but I also met some incredible people along the way."

The CBS reality series "Undercover Boss" follows high-level chief executives as they slip anonymously into the rank and file of their companies. Each week a different executive leaves the comfort of their corner office for an undercover mission to examine the inner workings of their company. While working alongside employees, they will see the effects their decisions have on others, where the problems lie within their organization and get an up-close look at both the good and the bad while discovering the unsung heroes who make their company run.

The second season of the Emmy Award nominated "Undercover Boss" kicked off on Sunday, Sept. 26. Other companies whose executives will be featured in this season include DIRECTV, Chicago Cubs, Chiquita Brands International, Frontier Airlines, Lucky Strike Lanes and NASCAR.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc®. (NASDAQ: WOLF), Madison, Wis., is North America's largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort(TM) brands. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Through Great Wolf Resorts' environmental sustainability program, Project Green Wolf(TM), the company is the first and only national hotel chain to have all US properties Green Seal(TM) Certified - Silver.

The company's resorts are family-oriented destination facilities that generally feature 300 - 600 rooms and a large indoor entertainment area measuring 40,000 - 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities. Additional information may be found on the company's Web site at www.greatwolf.com.

SOURCE Great Wolf Resorts, Inc.

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Great Wolf Resorts, Inc.

CONTACT: Steve Shattuck of Great Wolf Resorts, Inc., +1-608-662-4700, sshattuck@greatwolf.com; or Jackie Leonard-Tackett of Fleishman-Hillard, Inc., +1-314-982-0283, jackie.leonardtackett@fleishman.com, for Great Wolf Resorts, Inc.

Web Site: http://www.greatwolf.com

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