Global Guinness Celebration, Arthur's Day 2010 Includes the Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, Westlife and Paolo Nutini

Global Guinness Celebration, Arthur's Day 2010 Includes the Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, Westlife and Paolo Nutini

DUBLIN, September 24, 2010/PRNewswire-FirstCall/ --

- Consumers Around the World Join in the Global Celebration in Addition
to Live Music Events and Celebrations in Ireland, the USA, the Caribbean and
Asia

The owners of GUINNESS(R) beer, the world's number one stout,
last night hosted the 2010 Arthur's Day global celebration, which kicked off
at the world famous St. James's Gate Brewery. Westlife, The Script, Brandon
Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and Paolo Nutini
performed in local pub venues across Dublin, Cork and Galway, Ireland, whilst
millions of consumers across the world took part in a global "To Arthur"
toast which began at 17:59 in Dublin, Ireland and will finish in Kuala
Lumpur, Malaysia 24 hours later.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/guinness/44223/

Arthur's Day was created in 2009 to mark the iconic brand's
250th anniversary of the signing of the 9,000 year lease on St. James's Gate
in Dublin by the beer's famous philanthropist founder, Arthur Guinness. This
year's events will continue to support the philanthropic legacy of Arthur
Guinness with the launch of http://www.guinnessforgood.com, continuing to
build on the good work that has already started in supporting social
entrepreneurship around the world.

In total over 60 artists performed across the country with the
celebrations beginning at 17:59 local time with the global toast to Arthur
Guinness and his remarkable legacy. Consumers enjoyed the celebration at over
30 venues across Dublin, Cork and Galway from intimate gigs in pubs to music
venues and a concert at the St. James's Gate brewery itself.

Additionally, GUINNESS & Co. has recently committed to
increasing the Arthur Guinness Fund(TM) to EUR7.4 million by 2012 as it
continues its commitment to maintaining the philanthropic legacy of Arthur
Guinness, by further supporting the search for the next generation of social
entrepreneurs worldwide. As part of this, the Arthur Guinness Fund has
launched http://www.guinnessforgood.com and is also announcing a new three
year partnership with Ashoka - the world's leading community of social
entrepreneurs - to enable the deployment of the funds to new social
entrepreneurial projects around the world. The global application process
will begin just after this year's Arthur's Day on Tuesday 28 September 2010.

The GUINNESS, ARTHUR'S DAY and ARTHUR GUINNESS FUND words and
associated logos are trade marks. As leaders in social responsibility, Diageo
and Guinness & Co. encourage everyone to celebrate Arthur's Day responsibly.

About Diageo

Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and
performance, visit us at http://Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice tools,
information and initiatives, visit http://DRINKiQ.com.

Celebrating life, every day, everywhere.

Media Contact:

Alison Reemer,
+44-7545-247-861,
guinnessglobal@taylorpr.com ,
areemer@taylorpr.com ;

Rachael Newton,
t: +44-20-8978-2820,
m: +44-7803-856-582,
Rachael.Newton@diageo.com .

Video:
http://multivu.prnewswire.com/mnr/prne/guinness/44223/

Source: Diageo plc

Media Contact: Alison Reemer, +44-7545-247-861, guinnessglobal@taylorpr.com , areemer@taylorpr.com ; Rachael Newton, t: +44-20-8978-2820, m: +44-7803-856-582, Rachael.Newton@diageo.com .

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