For an Eighth Consecutive Year the Latin Recording Academy®, Eventus and Univision Gear up for the 2010 Latin Grammy® Street Parties

For an Eighth Consecutive Year the Latin Recording Academy®, Eventus and Univision Gear up for the 2010 Latin Grammy® Street Parties

Music Festivals Around the Country, Presented by McDonald's® and 7UP® with Official Sponsor Las Vegas Convention and Visitors Authority, Bring the Latin GRAMMY Experience to top U.S. Hispanic Markets

Gilberto Santa Rosa to Kick-Off First Event on Sunday, Sept. 26 at West New York, New Jersey

MIAMI, Sept. 21 /PRNewswire/ -- The Latin GRAMMY® Street Parties begin their journey to the 11th Annual GRAMMY Awards with its first stop in New Jersey and will continue on to top Hispanic communities across the country. The Latin Recording Academy®, Eventus and Univision announce the schedule and roster for the 2010 Latin GRAMMY Street Parties. Currently in its eighth year, the "Street Parties" kick-off on Sunday September 26 in West New York, New Jersey between 54th and 60th Streets on Boulevard East and will feature Gilberto Santa Rosa, and some of today's hottest tropical music artists. Continuing its month long tour the festival will feature performances by Horoscopos de Durango and Montez de Durango in Chicago on October 3rd and Las Vegas on November 7th. Tito "El Bambino" will perform at the festivals in South Florida on October 10th, Dallas on October 17th and Los Angeles on Oct. 24th where he will be joined by Horoscopos de Durango. Other performers will be announced shortly.

This month-long celebration brings the excitement, enthusiasm, and energy of the 11th Annual Latin GRAMMY Awards to Latino communities throughout the United States. The annual awards show will be broadcast live on Thursday, Nov. 11 from 8 - 11 p.m. ET/PT (7 p.m. Central) on the Univision network from Mandalay Bay Events Center in Las Vegas.

"As we enter into the next decade of the Latin GRAMMY Awards it is with great pride that we continue our highly successful Latin GRAMMY Street Parties," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "These events not only pave the way towards the biggest night in Latin music but allow Latin communities to come together and celebrate the diversity of our music and culture. We are extremely excited and proud to bring established as well as emerging artists to various cities across the country and offer these free festivals to all music fans for eight years in a row."

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling. This leading national Latin music festival series will continue to feature performances by some of Latin music's hottest artists, while serving as a launching platform for emerging talent representing various genres, including reggaeton, regional Mexican, pop, rock en Espanol, and tropical among others.

"As we head into the program's 8th consecutive year, we are extremely proud of what the Latin GRAMMY Street Parties represent to the Hispanic communities nationwide. As the premiere Hispanic music series, reaching hundreds of thousands of Latinos across the country through an essential part of our culture-music, the Latin GRAMMY Street Parties continue to provide participants, artists, consumers and sponsors with an unparalleled entertainment experience," said Eventus President & CEO Nelson Albareda. "We look forward to working with The Latin Recording Academy, Univision and our sponsors on continuing to make the Latin GRAMMY Street Parties the huge success and exuberant event it has grown to be," he added.

The 2010 Latin GRAMMY Street Parties are presented by McDonald's and 7UP®. The official sponsor is the Las Vegas Convention and Visitors Authority, which will give away a VIP trip to Las Vegas to experience the 11th Annual Latin GRAMMY Awards ceremony first hand. Registration for the trip giveaway is available at the New Jersey, Chicago, Miami, Los Angeles and Dallas Latin GRAMMY Street Parties. Regional Sponsors Include: Amway, Cadbury Adams and Dr Pepper.

In addition to its U.S. broadcast, the 11th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide.

About The Latin Recording Academy

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

About Eventus

Eventus is the leading national Hispanic experiential marketing, sports and entertainment company with headquarters in Miami. Its mission is to continuously deliver innovative event properties and integrated promotional programs targeting the U.S. Hispanic and multicultural markets. For more information on Eventus, please visit www.eventuslive.com.

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group. In addition to 7UP 100% Natural Flavors and Diet 7UP, Cherry 7UP Antioxidant is available in Regular and Diet varieties. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.

About Las Vegas Convention and Visitors Authority

Las Vegas Convention and Visitors Authority is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 148,000 hotel rooms in Las Vegas alone and more than 10 million square feet of meeting and exhibit space citywide, the LVCVA mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.visitlasvegas.com.

SOURCE Eventus

Eventus

CONTACT: Michelle Arean of Eventus, +1-305-668-4343 Ext 213, +1-305-562-0807, or  Media, Lourdes Lopez/Louis Vazquez, both of The Recording Academy, +1-310-392-3777

Web Site: http://www.eventuslive.com

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