Entercom Signs Agreement for Arbitron Portable People Meter and Diary Radio Rating Services

Entercom Signs Agreement for Arbitron Portable People Meter and Diary Radio Rating Services

COLUMBIA, Md., Sept. 14 /PRNewswire/ -- Arbitron Inc. (NYSE:ARB) today announced that subsidiaries of Entercom Communications Corp., one of the five largest radio groups in the United States, have signed multi-year, multi-market contracts for Arbitron's Portable People Meter(TM) (PPM(TM)) and Diary radio ratings extending their use of Arbitron's services in all of their radio markets.

"Arbitron looks forward to continuing our long and productive relationship with Entercom," said Carol Hanley, Executive Vice President, Chief Sales and Marketing Officer at Arbitron Inc. "Arbitron is proud to provide the quality PPM and Diary audience measurement data that helps Entercom facilitate its buy-sell process across all of their radio markets and helps grow its business."

The Arbitron Portable People Meter is a portable device that follows a consumer's exposure to media and entertainment by passively capturing an inaudible code embedded in the audio content of broadcast, cable and satellite television; terrestrial, satellite and online radio; as well as cinema advertising and many types of place-based digital media. The PPM service is currently commercialized in 33 markets nationwide, and is scheduled to be commercialized in 48 markets by the end of 2010.

For more than 40 years, the Arbitron diary has measured radio, tracking audiences of more than 13,000 stations broadcasting in the United States as well as from Canada and Mexico. The Arbitron Diary methodology has evolved significantly over the past four decades, including improvements to sampling cell phone households and improving recruitment of hard to reach young and ethnic demographics.

About Entercom Communications

Entercom Communications Corp. (NYSE:ETM) is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. Known for developing unique and highly successful, locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres. Entercom focuses on creating effective integrated marketing solutions for its customers that incorporate the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations. The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes magazine named Entercom one of America's "Most Trustworthy Companies."

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media -- radio, television, cable, online radio and out-of-home -- as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter device and PPM 360(TM), new technologies for media and marketing research.

Portable People Meter(TM), PPM(TM) and PPM 360(TM) are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Arbitron Forward-Looking Statements

Statements in this release that are not strictly historical, including the statements regarding expectations for 2010 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter(TM) service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2009 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

Source: Arbitron Inc.

CONTACT: Investor Contact: Thom Mocarsky, Arbitron Inc.,
+1-410-312-8239, thom.mocarsky@arbitron.com

Web Site: http://www.arbitron.com/

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