Bradley University and AMS Commence Shopper Marketing, Retail Media Research Project

Bradley University and AMS Commence Shopper Marketing, Retail Media Research Project

Study Tailored to Needs of Marketers Participating in 3GTv Networks(TM) Launch

ALLENDALE, N.J., Sept. 13 /PRNewswire/ -- Automated Media Services, Inc. (AMS), the company responsible for the development of 3GTv Networks(TM), the first out-of-home form of television, has commissioned Bradley University in a media and marketing research program to coincide with 3GTv(TM)'s pilot program launching fourth quarter. Research will be conducted in nine of Food Lion's Bloom supermarkets located in the Washington D.C. DMA.

The initiative is being led by Bradley University Professor of Marketing, Jennifer Burton, Ph.D. who is also a member of the AMS advisory board. Professor Burton's team of recent MBA graduates will gather and analyze primary data in an effort to determine the best practices for utilizing video and other digital media to connect with shoppers and enhance the shopping experience. Study will also look at optimal strategies for the wider rollout of 3GTv(TM) in 2011. Specifically, the research will explore:

-- How shoppers interact with and feel about media in the store
-- The appropriate use of in-store video and the role that audio plays in
the in-store experience
-- The impact of different types of creative on purchasing behavior
-- The impact of 3GTv(TM)'s measurement technology on the adoption and
utilization of retail media

Companies participating in the 3GTv(TM) Bloom pilot will be invited to join a research committee led by Professor Burton. As committee members, 3GTv(TM) pilot participants will be able to help formulate the research agenda and tailor studies to particular areas of focus. Intelligence gleaned from the research may also help inform product placement and store layout for retailers to maximize merchandising opportunities.

"Research has played a vital role in 3GTv(TM)'s development, and as we move from the lab into the store, this research program will allow us to apply new insights to the improvement of our media technologies," said Bob Wolinsky, CEO of AMS. "The goal is to take the known science and art of media and television and discover the important qualities that can make marketers' efforts more predictable and efficient, while providing shoppers with the best possible experience."

About Automated Media Services, Inc.

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTv(TM). The 3GTv(TM) network is the first out-of-home form of television - the solution to today's media and advertising crisis. Like radio, which decades ago made the leap from in-home to out-of-home, television is now going to do the same with the 3GTv(TM) network. Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store. For more information, visit: www.3gtv.com.

Source: Automated Media Services, Inc.

CONTACT: Mallory Goldberg, MWW Group, +1-646-215-6884,
mgoldberg@mww.com

Web Site: http://www.3gtv.com/

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