Azteca America Announces Ford Partnership with Multiplatform Properties Based on Flagship Box Azteca Boxing Series

Azteca America Announces Ford Partnership with Multiplatform Properties Based on Flagship Box Azteca Boxing Series

--Close coordination with Zubi Advertising brings Ford brand to Azteca America website, mobile handsets, sports portals and YouTube, in addition to broadcast network--

LOS ANGELES, Sept. 7 /PRNewswire/ -- Azteca America network announces the successful launch and execution of another multi-platform campaign.

Since early this year, Azteca America has partnered with the Zubi Advertising agency to bring the Ford F150 brand alive on its flagship Box Azteca property.

Beyond its highly reputed product integration, Azteca America delivered a multi-platform digital campaign: bringing the Ford name to the Azteca Deportes boxing website online and delivering a branded boxing video service to mobile handsets. New media also delivered further impressions with a banner, and pre-roll video campaign across its sporting portals and YouTube channels. Throughout all this the Ford F150 message remained consistent and of high impact.

"It has been a delight to work with Zubi and Ford because they really understand how to take advantage of sports programming to integrate their brand in a meaningful way," said Rawdon Messenger, Director of Digital and Product Integration. "Ford F150 is just perfect for the boxing platform and looks great on air, online and mobile!"

This yet another example of Azteca America going well beyond 360-degree promises and actually creating successful, workable solutions for clients.

"We are honored to welcome Ford to our network as exclusive automotive partner of Box Azteca," said Bob Turner, President of Network Sales of Azteca America. "We worked for two years with Zubi Advertising to make this happen and look forward to extending our partnership into 2011."

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 70 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com

Sales Contact:
Angelica Bengolea
646-360-1759
abengolea@aztecaamerica.com

Source: Azteca America

CONTACT: Daniel McCosh, +011-5255-1720-0059, dmccosh@gruposalinas.com;
or Sales Contact: Angelica Bengolea, +1-646-360-1759,
abengolea@aztecaamerica.com

-------
Profile: intent