AMM Announces The Doctors' Choice Awards Finalists: Over 4,600 MDs Vote for Best Journal Ads in AMM's Doctors' Choice Awards

AMM Announces The Doctors' Choice Awards Finalists: Over 4,600 MDs Vote for Best Journal Ads in AMM's Doctors' Choice Awards

MOUNT LAUREL, N.J., Sept. 1 /PRNewswire-USNewswire/ -- The Association of Medical Media (AMM) has announced The Doctors' Choice Awards ad finalists from 21 specialties based on research on advertisements appearing in 2009. The creative teams that worked on the winning advertisements will be recognized at The Doctors' Choice Awards on Thursday, September 16, 2010 from 3:30 - 6:30 p.m. at Comix Comedy Club, located at 353 West 14th Street in New York City.

The research on MD preferences was conducted by computer solicitation on 325 advertisements representing the 86 most widely-advertised products in 2009. The study was conducted by Readex Research, and drew more than 4,600 responses. This is the seventh year AMM has conducted The Doctors' Choice research.

"Given the significance of pharmaceutical developments for patients and professionals alike, we're pleased to continue spearheading The Doctors' Choice Awards," said AMM President Tino DeCarlo. "This program shines a light on truly innovative, effective advertisements, and recognizes the teams that so seamlessly work together to produce pieces intended to catch the eye of general practitioners and specialists across the healthcare spectrum."

The advertisements were judged on their ability to communicate clearly and quickly, help with clinical decisions, prompt seeking more information or re-examining treatment, generate interest, add to information provided by company sales representatives and underscore the value of the product prescribed.

The finalists' advertisements, their manufacturers and the agencies responsible for them are:

CATEGORY PRODUCT COMPANY AGENCY PAGES
-------- ------- ------- ------ -----
Anesthesiology
--------------
Stonefly
Endo Communications
Opana Pharmaceuticals Group 3
----- ---------------- --------------- ---

OxyContin
Tablets Purdue Pharma LyonHeart 1
---------- ------------- --------- ---
Goble &
Precedex Hospira Associates 1
-------- ------- ----------- ---
Cardiology
----------
Sudler &
Bystolic Forest Hennessey 3
-------- ------ --------- ---
Bristol-Myers
Squibb/Sanofi Torre Lazur
Plavix Aventis McCann 2
------ -------------- ------------ ---

Simcor Sudler &
Tablets Abbott Hennessey 2
------- ------ --------- ---
Dermatology
-----------
Epiduo Gel Galderma Echo Torre Lazur 1
---------- -------- ---------------- ---
Sudler &
ORACEA Collagenex Hennessey 1
------ ---------- --------- ---
Sudler &
Vectical Galderma Hennessey 2
-------- -------- --------- ---
Endocrinology
-------------
Amylin Palio
Byetta Pharmaceuticals Communications 1
------ ---------------- --------------- ---
Levemir Novo Nordisk CDM 1
------- ------------ --- ---
Welchol Daiichi Sankyo Area 23 3
------- -------------- ------- ---
Emergency Medicine
------------------
Bristol-Myers
Squibb/Sanofi Torre Lazur
Plavix Aventis McCann 2
------ -------------- ------------ ---

Tygacil Wyeth Ogilvy 2
------- ----- ------ ---
Zyvox Pfizer CDM 1
----- ------ --- ---
General Surgery
---------------
Adolor/ Torre Lazur
Entereg GlaxoSmithKline McCann 2
------- ---------------- ------------ ---
Tygacil Wyeth Ogilvy 2
------- ----- ------ ---
Zyvox Pfizer CDM 1
----- ------ --- ---
Infectious Disease
------------------
Prezista Tibotec ICC 3
-------- ------- --- ---
Bristol-Myers
Reyataz Squibb DraftFCB 3
------- -------------- -------- ---
Truvada Gilead Abelson Taylor 1
------- ------ -------------- ---
Oncology
--------
Harrison and
AVASTIN Genentech Star 1
------- --------- ------------- ---
Genentech Flashpoint
Herceptin BIOONCOLOGY Medica 1
--------- ------------ ----------- ---
Genentech Biogen
Rituxan Idec Abelson Taylor 1
------- ----------------- -------------- ---
Ophthalmology
-------------
Pacific
Combigan Allergan Communications 2
-------- -------- --------------- ---
Pacific
Lumigan Allergan Communications 1
------- -------- --------------- ---
Euro RSCG Life
XALATAN Pfizer LM&P 2
------- ------ --------------- ---
Orthopedic Surgery
------------------
CELESTONE
SOLUSPAN Schering-Plough Merck 1
---------- --------------- ----- ---
Ferring Sudler &
Euflexxa Pharmaceuticals Hennessey 1
-------- ---------------- --------- ---
Synvisc One Genzyme Wishbone 1
----------- ------- -------- ---
Pediatric
---------
Lexapro Forest Grey Healthcare 4
------- ------ --------------- ---
GSW Worldwide/
Teva Intouch
Pharmaceuticals Solutions 1
---------------- --------------- ---
ProAir
------

Rotarix
Vaccine GlaxoSmithKline DraftFCB 2
-------- --------------- -------- ---
Gastroenterology
----------------
HalfLytely Braintree LyonHeart 2
---------- --------- --------- ---
Lialda Shire US Euro RSCG 2
------ -------- --------- ---
Medicus Life
VIREAD Gilead Brands 4
------ ------ ------------- ---
Nephrology
----------
Saatchi &
Saatchi/
Healthcare
Sanofi-Aventis Innovations 1
-------------- ------------ ---
Ferrlecit
---------

Myfortic Revolution
Tablet Novartis Health 2
--------- -------- ----------- ---
5 Strong
Venofer American Regent Healthcare 2
------- --------------- ----------- ---
Neurology
---------
Euro RSCG Life
AVONEX Biogen Idec Metamax 2
------ ----------- --------------- ---
Teva Harrison and
COPAXONE Neuroscience Star 2
-------- ------------- ------------- ---
Tysabri Biogen Idec Euro RSCG 4
------- ----------- --------- ---
Physician Assistant
/Nurse
Practitioners
-------------------
Aldara Graceway Metaphor 1
------ -------- -------- ---
Naprelan Victory Pharma Victory Pharma 1
-------- -------------- -------------- ---
Yaz Bayer Healthcare CommonHealth 2
--- ---------------- ------------ ---
Rheumatology
------------
Saatchi &
Enbrel Amgen/Pfizer Saatchi 2
------ ------------ ---------- ---
Genentech Biogen
Rituxan Idec AgencyRx 2
------- ----------------- -------- ---
Savella Forest Ferguson 3
------- ------ -------- ---
Urology
-------
Gelnique Watson Core-Create 3
-------- ------ ----------- ---
Wedgewood
RAPAFLO Watson Communications 4
------- ------ --------------- ---
Wedgewood
Trelstar LA Watson Communications 2
----------- ------ --------------- ---
Psychiatric
-----------
Geodon Pfizer LyonHeart 1
------ ------ --------- ---
INVEGA Janssen Grey Healthcare 2
------ ------- --------------- ---
Lexapro Forest Grey Healthcare 2
------- ------ --------------- ---
Multi-Specialty
---------------
Kapidex TAP
Capsules Pharmaceuticals Abelson Taylor 3
-------- ---------------- -------------- ---
Levemir
FlexPen Novo Nordisk CDM 1
-------- ------------ --- ---
Lexapro Forest Grey Healthcare 4
------- ------ --------------- ---
Pulmonology
-----------
Tracleer Actelion Giant 1
-------- -------- ----- ---
Ventavis Actelion Giant 1
-------- -------- ----- ---
Zyvox Pfizer CDM 1
----- ------ --- ---

Obstetricals/
Gynecologicals
--------------
Graceway
Aldara Pharmaceuticals Metaphor 1
------ ---------------- -------- ---
EVISTA Lilly Abelson Taylor 2
------ ----- -------------- ---
Premarin Vaginal
Cream Wyeth Harte Hanks 1
---------------- ----- ----------- ---

At the reception, awards will also be presented to the highest-scoring advertisement.

Highest Scoring
---------------
Ad Overall
Finalists
----------
AVASTIN Genentech Harrison and Star 5
------- --------- ----------------- ---
Lexapro Forest Grey Healthcare 2
------- ------ --------------- ---
Genentech Biogen
Rituxan Idec Abelson Taylor 1
------- ---------------- -------------- ---

Tickets for the awards reception are $180 for AMM members and $215 for non-members. Discounts are also available for reservations made for groups of five or ten attendees. Contact AMM at 856-380-6814 for information regarding the event and ticket purchases, or visit the association's Web site at www.ammonline.org.

About the Association of Medical Media

Celebrating its 35th year, the Association of Medical Media (AMM) is dedicated to educating and promoting the value of the medical publishing and communications industry. AMM's name reflects its membership: medical publishing firms, content providers and associated companies in the medical communications field. Through regular networking opportunities and our unique industry partnerships, AMM aims to be the leader in the future development of medical media. For more information, visit www.ammonline.org.

Source: Association of Medical Media

CONTACT: MaryBeth Kurland of the Association of Medical Media,
+1-856-380-6814 or mkurland@ammonline.org

Web Site: http://www.ammonline.org/

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