2010 NFL Season Kicks Off on SIRIUS XM Sept. 9

2010 NFL Season Kicks Off on SIRIUS XM Sept. 9

SIRIUS subscribers and XM subscribers with the "Best of SIRIUS" get live play-by-play of every NFL game Comprehensive talk and analysis airs on SIRIUS NFL Radio, channel 124 John Madden hosts new show, "Madden Football," Wednesdays on SIRIUS NFL Radio Listeners can hear weekly interviews with NFL head coaches

NEW YORK, Sept. 8 /PRNewswire/ -- SIRIUS XM Radio (NASDAQ:SIRI), the Official Satellite Radio Partner of the NFL, will offer comprehensive coverage of the 2010 NFL season, providing SIRIUS subscribers and XM subscribers with the "Best of SIRIUS" live play-by-play of every game plus 24-hour coverage of the sport on SIRIUS NFL Radio, channel 124.

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SIRIUS XM broadcasts every NFL game live nationwide - from the preseason through the Super Bowl. For more information and a schedule of NFL games on SIRIUS XM, visit www.sirius.com/nfl or www.xmradio.com.

The 2010 NFL season kicks off this Thursday, Sept. 9 (8:30 pm ET), when the defending Super Bowl champion New Orleans Saints host the Minnesota Vikings in a rematch of last year's NFC Championship Game. SIRIUS XM will offer listeners multiple broadcasts of the game, allowing fans to hear the Saints radio broadcast (SIRIUS channel 126, XM channel 103), the Vikings radio broadcast (SIRIUS channel 125, XM channel 102) and the national radio broadcast (SIRIUS channel 124, XM channel 124). NFL play-by-play is available to all SIRIUS subscribers and to XM subscribers who purchase the "Best of SIRIUS" programming package.

SIRIUS NFL Radio (SIRIUS channel 124 and XM channel 124 with the "Best of SIRIUS"), the only radio channel dedicated entirely to pro football talk, offers in-depth coverage of the league 24 hours a day, 365 days a year. SIRIUS NFL Radio features exclusive daily talk shows hosted by NFL experts, one-on-one interviews with players, coaches and executives from around the league, plus in-depth coverage of the NFL Draft, training camps, and more.

SIRIUS NFL Radio showcases an unparalleled roster of hosts that includes both current and former players, coaches and front office executives including: Carl Banks, Gil Brandt, Randy Cross, Dean Dalton, Rich Gannon, Pat Kirwan, John Madden, Jim Miller, Tim Ryan, Marty Schottenheimer, Ross Tucker, Solomon Wilcots, and Jets offensive lineman Damien Woody.

Longtime NFL broadcaster and Super Bowl winning head coach John Madden will return for his seventh season as a commentator on SIRIUS NFL Radio, expanding his role to host a new program, Madden Football, every Wednesday (2:00 - 3:00 pm ET) alongside Adam Schein and Rich Gannon. Madden will discuss the latest news from around the NFL and look ahead to the coming weekend's matchups. Madden's game previews will also replay every Sunday morning on The SIRIUS NFL Tailgate Show, SIRIUS NFL Radio's pre-game program (Sundays from 9:00 am - 12:00 pm ET).

In addition, Madden will join Chris 'Mad Dog' Russo for a weekly NFL discussion every Friday at 5:00 pm ET on SIRIUS XM's Mad Dog Radio channel (SIRIUS channel 123 and XM channel 144).

SIRIUS NFL Radio debuts a new morning show this season which will begin the live programming day at 6:00 am ET. The Morning Kickoff, hosted by Ross Tucker, will air every weekday (6:00 - 7:00 am ET) and extend the number of live daily programming hours to 16.

SIRIUS NFL Radio listeners will also hear weekly interviews with head coaches from around the league including: Sean Payton (Saints), Brad Childress (Vikings), Jack Del Rio (Jaguars), Jim Schwartz (Lions), John Fox (Panthers), Josh McDaniels (Broncos), Ken Whisenhunt (Cardinals), Marvin Lewis (Bengals), Mike Tomlin (Steelers), Steve Spagnuolo (Rams), Tom Cable (Raiders), Mike McCarthy (Packers), John Harbaugh (Ravens), Jim Caldwell (Colts), Jeff Fisher (Titans) and Mike Smith (Falcons).

For info on upcoming guests, visit www.sirius.com/nfl or follow the channel's Twitter feed (www.twitter.com/siriusnflradio).

NFL on SIRIUS XM - Opening Weekend: (All times ET)
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SIRIUS Chns: XM Chns:
Away Home Away Home
Feed Feed Feed Feed
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Thu 9/9 8:30 PM Minnesota @ New Orleans 125 126 102* 103*
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Sun 9/12 1:00 PM Cleveland @ Tampa Bay 122 158 106*
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Sun 9/12 1:00 PM Miami @ Buffalo 91 130 108*
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Sun 9/12 1:00 PM Cincinnati @ New England 123 127 104*
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Sun 9/12 1:00 PM Carolina @ NY Giants 144 121 107*
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Sun 9/12 1:00 PM Detroit @ Chicago 155 125 102*
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Sun 9/12 1:00 PM Atlanta @ Pittsburgh 153 126 103*
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Sun 9/12 1:00 PM Oakland @ Tennessee 90 110*
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Sun 9/12 1:00 PM Denver @ Jacksonville 113 108 109*
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Sun 9/12 1:00 PM Indianapolis @ Houston 129 147 105*
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Sun 9/12 4:15 PM Arizona @ St. Louis 122 126 103*
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Sun 9/12 4:15 PM Green Bay @ Philadelphia 123 127 104*
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Sun 9/12 4:15 PM San Francisco @ Seattle 91 125 102*
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Sun 9/12 8:20 PM Dallas @ Washington 125 126 102* 103*
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Mon 9/13 7:00 PM Baltimore @ NY Jets 125 126 102* 103*
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Mon 9/13 10:15 PM San Diego @ Kansas City 127 91 104* 105*
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* denotes "Best of SIRIUS" channel on XM.

SIRIUS NFL Radio channel 124 Daily Schedule: (All times ET)

Weekdays
-- 6 -7 am: The Morning Kickoff with Ross Tucker
-- 7 - 11 am: The Opening Drive with Bob Papa, Marty Schottenheimer,
Peter King, Ross Tucker and Carl Banks
-- 11 am - 3 pm: The SIRIUS Blitz with Adam Schein, Rich Gannon and Jim
Miller
-- 3 - 7 pm: Movin' The Chains with Tim Ryan and Pat Kirwan
-- 7 - 8 pm: NFL Network's Total Access
-- 8 - 11 pm: Late Hits with Bryan McGovern, Gil Brandt, Damien Woody and
Jim Miller
Wednesdays
-- 2 - 3 pm: Madden Football with John Madden, Adam Schein and Rich
Gannon
Fridays
-- 11 pm: SIRIUS XM Fantasy Football Replay with John Hansen and Adam
Caplan
Saturdays
-- 8 - 11 am: The Weekend Kickoff with Howard David and Dean Dalton
-- 11 am - 2 pm: Press Coverage with Vic Carucci and Dan Leberfeld
-- 2 - 4 pm: Chalk Talk with Andrew Bogusch
-- 4 - 7 pm: The End Zone with Bryan McGovern and Pat Kirwan
-- 7 - 11 pm: Late Hits with Zig Fracassi and Jim Miller
Sundays
-- 9 am - Noon: SIRIUS NFL Tailgate Show with Adam Schein, John Madden,
Gil Brandt
-- Noon - 8 pm: The Sunday Drive with Steve Torre and Bill Lekas. Live
cut-ins to NFL games, up-to-the-minute news and highlights from around
the league and post-game interviews from the day's star performers.
-- 8 pm - Midnight: NFL Rewind with Jack Arute and Jim Miller

SIRIUS XM will once again feature the "SIRIUS|XM Pigskin Pick 'Em Game" on SIRIUS.com. Each week throughout the NFL regular season, visitors can log on to the website to enter their game picks and compare their scores to the experts on SIRIUS NFL Radio and other hosts from across the SIRIUS XM platform. Prizes will be awarded weekly. For details and Official Rules, visit www.sirius.com/pigskin. No purchase is necessary. The game is open only to legal residents of the contiguous United States and D.C., age 18 and over.

About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O'Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris "Mad Dog" Russo, Jimmy Buffett, The Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment. Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2009 and its Quarterly Report on Form 10-Q for the period ending June 30, 2010 and XM's Annual Report on Form 10-K for the year ended December 31, 2009 and its Quarterly Report on Form 10-Q for the period ending June 30, 2010, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov/). The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI

Media Contact:

Andrew FitzPatrick, SIRIUS XM Radio, 212.901.6693, andrew.fitzpatrick@siriusxm.com

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Source: SIRIUS XM Radio

CONTACT: Andrew FitzPatrick, SIRIUS XM Radio, +1-212-901-6693,
andrew.fitzpatrick@siriusxm.com

Web Site: http://www.sirius.com/
http://www.xmradio.com/

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