Shoshanna Scheduled to Debut Her Jewelry Collection on QVC

Shoshanna Scheduled to Debut Her Jewelry Collection on QVC

Shoshanna's Fashion Jewelry Essentials Marks Shoshanna's First Jewelry Line

WEST CHESTER, Pa., Aug. 9 /PRNewswire/ -- Celebrated fashion designer Shoshanna Gruss is scheduled to premiere her first jewelry collection, Shoshanna's Fashion Jewelry Essentials, on QVC Tuesday, August 10 at 9 PM (ET). A collaboration with friend and mentor Judith Ripka, this exciting new line will feature an eclectic assortment of pieces that feature the designers' love for rich color, distinctive details and the philosophy that jewelry is an expression of a woman's personal style.

The Shoshanna's Fashion Jewelry Essentials collection was inspired by the distinctive style that helped propel Gruss' eponymous fashion line to international success. The pieces, which are as unique and diversified as the designer herself, will offer shoppers a variety of styles that are perfect for day or night.

"Accessories, to me, are what make a woman's look her own," says Gruss. "I designed the collection with Judith to be distinctive, versatile and easy to wear. I have had so much fun mixing and matching the pieces."

The Shoshanna's Fashion Jewelry Essentials line will range in price from approximately $20.00 to $80.00 for the debut show and was created to reflect the designer's modern approach to fashion. Bold pieces, including the Shoshanna Crystal Drop Statement Necklace, are delicately balanced with more feminine pieces, including the Shoshanna Crystal Encrusted Cascading Drop Earrings, to provide a varied yet cohesive collection.

"With her innovative sense of style and creative approach to design, Shoshanna's jewelry line is a natural extension of her brand," said Diane Paccione, vice president of merchandising for QVC. "We are thrilled to not only launch her exciting new venture but also welcome her to our list of high-profile designers."

The Shoshanna's Fashion Jewelry Essentials line will be available starting August 10 through QVC at QVC.com or 1.800.345.1515.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

ABOUT SHOSHANNA AND JUDITH

Shoshanna has been a customer and admirer of Judith's for many years. In 2009, Judith asked Shoshanna to be the face of her advertising campaign because Shoshanna epitomizes the Judith Ripka brand - accessible luxury harmonized with wearable, versatile jewelry. Shoshanna felt that the best person with whom she could collaborate was the jewelry designer she admired most. "I've been a customer and admirer of Judith Ripka for as long as I can remember," says Shoshanna, "After running into her numerous times around our neighborhood while walking our maltase dogs, we developed a friendship. I respect her as a mother, a business women and an artist. Accessories to me, are what make one's look their own. It completes a woman's outfit and expresses who she is, and who she wants to be. I have always wanted to do a jewelry line to complement my Shoshanna collection. It's been a dream to be working on this business with an icon such as Judith."

ABOUT SHOSHANNA

Designer Shoshanna Gruss changed the look of dress departments nationwide with the launch of her eponymous clothing line, Shoshanna, in November of 1998. The popularity of Shoshanna's line lay in the fact that her dresses were whimsical with an attention to detail rarely seen in contemporary collections. In addition to her signature dresses, Shoshanna now designs clothing for every season, from string bikinis and towels to a full sportswear collection, creating the perfect attire for a casually confident, jet setting, sexy lifestyle.

ABOUT JUDITH RIPKA

Judith Ripka designs the ultimate in accessible fine jewelry, enabling women to look and feel beautiful every day and in every role in their lives, from blue jeans to black tie and everything in between. Renowned for creating wearable, versatile jewelry for every woman, Judith Ripka designs two distinct collections, her 18K Couture collection and her Silver collection. Celebrated by the red carpet elite for its modern elegance and sophistication, each piece of jewelry Judith creates reflects her passion for design. Simply stated by Judith, "When a woman is wearing my jewelry, I want her to feel as if she is wrapped in one of life's greatest luxuries." Visit www.judithripka.com to learn more.

Source: QVC, Inc.

CONTACT: Denise Kovalevich, +1-484-701-8823, Denise.Kovalevich@qvc.com

Web Site: http://www.qvc.com/

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