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International Entertainment News

Tuesday, August 24, 2010

Revolution Foods and Plum Organics Partner With Kia Motors Presents YO GABBA GABBA! LIVE!: THERE'S A PARTY IN MY CITY! as Official Tour Snack Sponsor

Revolution Foods and Plum Organics Partner With Kia Motors Presents YO GABBA GABBA! LIVE!: THERE'S A PARTY IN MY CITY! as Official Tour Snack Sponsor

Kia Motors Presents YO GABBA GABBA! LIVE!: THERE'S A PARTY IN MY CITY! Kicks-Off on August 27; the Live Show is Produced by S2BN Entertainment, in Association with The Magic Store and W!LDBRAIN Entertainment

EMERYVILLE, Calif., Aug. 24 /PRNewswire/ -- The Nest Collective, home of leading baby, toddler and kids food brands, Plum Organics(TM) and Revolution Foods(TM), has announced its partnership with Kia Motors Presents Yo Gabba Gabba! Live!: There's a Party in My City! as the official tour snack sponsor providing healthy and organic snacks for parents and kids alike. All Yo Gabba Gabba! fans attending the live show will have the opportunity to sample a variety of the great tasting products including Revolution Foods organic fruit Mashups(TM) and Plum Organics popular fruit and vegetable baby food purees. Both brands will set up a "Party in My Lunchbox" station in each permitting venue where families can sample product, learn about the importance of healthy eating and have their photo taken with Mr. Mashup (the life size version of the popular organic snack Mashups(TM)).

Additionally, everyone who purchases a Gabba Party Package will have access to a private meet and greet with the Yo Gabba Gabba! characters and enjoy food and beverages provided by Plum Organics and Revolution Foods while they hang out with the cast. Each Gabba Party Package kid will go home with a lunchbox filled with snacks, coupons, stickers and other fun items that will keep the after-party going all day long.

"Partnering with a ground-breaking show that shares and promotes our core value of healthy eating made Yo Gabba Gabba! Live! the perfect fit for The Nest Collective," said Senior Brand Director, Sangita Forth. "We're focused on making healthy eating fun and easy for parents and kids without compromising great taste and nutrition, and we are so excited to tour with Yo Gabba Gabba! Live! to bring our delicious options to Yo Gabba Gabba fans."

"We are thrilled to partner with The Nest Collective and work with them to add an additional experience to our Gabba Party Package," said Tour Executive Producer and President of Global Music for S2BN Entertainment, Mike Luba. "We love that we can provide our fans with products that support healthy eating, one of the live shows main themes."

Heading back on the road, today's hottest live show for families will make stops in 60 cities at top theaters, arenas and amphitheaters starting on August 27 in Bethel, NY and ending in Dallas, TX on December 12. Featuring music, singing, dancing and animation, Kia Motors Presents Yo Gabba Gabba! Live!: There's a Party in My City! is an interactive experience that offers audience members of all ages the opportunity to witness their favorite characters come to life. Joining the characters on stage will be hip-hop legend Biz Markie to teach kids how to beat box with "Biz's Beat of the Day." Special guests will join the party on stage for the Super Music Friends Show and Dancey Dance segments.

For complete tour, ticket and VIP Gabba Party Package information, visit www.yogabbagabbalive.com.

About Revolution Foods

Revolution Foods was founded on the belief that all children deserve access to healthy, wholesome foods where they need it most - in their schools. After great success revolutionizing the school lunch line, providing over 7 million healthy meals last year alone, Revolution Foods now offers an entire line of organic snacks for on-the-go nutrition. On a mission to make every bite matter (TM), 3% of the net product line sales goes back into the school lunch business, providing more meals to kids in underserved schools. Available lunchbox products include: PopAlongs(TM), popped organic whole grain chips; Mashups(TM), organic squeezable fruit; and Jammy Sammys(TM), organic snack-sized sandwich bars. To learn more about Revolution Foods visit: www.revolutionfoods.com.

About Plum Organics

Plum Organics is a pioneer and leading provider of premium nutritious, organic baby food and toddler snacks. A proud partner of leading non-profit, Healthy Child Healthy World, Plum Organics has set the stage for a new way of nourishing the next generation of children. Plum Organics has created an awarding-winning line of culinary-inspired, portable baby food in lightweight, resealable pouches as well as a complete line of organic snacks for toddlers that help parents nourish their little ones with yummy, nutritious foods. Through a partnership with Boon Inc, Plum Organics latest innovation resulted in the first and only baby food pouch dispensing spoon designed for a one-handed feeding experience. To learn more about Plum Organics visit: www.plumorganics.com.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 700 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

About YO GABBA GABBA!:

YO GABBA GABBA! infuses retro-style and beat-driven music to teach simple life lessons through music. The series and the live show stars DJ Lance Rock (Lance Robertson) and a cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. Today's most popular names in movies, television, music and sports flock to guest star in the groundbreaking series, including Fred Armisen, Erykah Badu, Jack Black, Anthony Bourdain, Devo, Rachel Dratch, Rob Dyrdek, Flaming Lips, Melora Hardin, Tony Hawk, The Killers, Angela Kinsey, Solange Knowles, Biz Markie, Jack McBrayer, MGMT, Mos Def, Mark Mothersbaugh, The Roots, Andy Samberg, Amy Sedaris, The Shins, Sarah Silverman, Amare Stoudemire, The Ting Tings, Weezer, Jimmy Eat World, Elijah Wood and Weird Al Yankovic, among others. Additional celebrity guests performed during the live tour kick-off shows, including Devenda Banhart, Cold War Kids, Matt Costa, DMC (Run DMC), Snoop Dogg, Jon Heder, Talib Kweli, Mix Master Mike, Kid Sister, Keri Russell and more, while Christina Aguilera, Jason Bateman, Travis Barker, Brendan Fraser, Heidi Klum, Chris Noth, Brooke Shields and Dennis Quaid attended with their families. For more information visit: www.YoGabbaGabbaLive.com.


Source: The Nest Collective

CONTACT: Courtney Clevenger, +1-646-416-6446, press@nest-collective.com

Web Site: http://www.revolutionfoods.com/
http://www.plumorganics.com/


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