NAMIC Announces Winners of the 2010 Excellence in Multi-cultural Marketing Awards

NAMIC Announces Winners of the 2010 Excellence in Multi-cultural Marketing Awards

NEW YORK, Aug. 26 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week.

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The EMMA competition recognizes the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the Cable Companies division. Cox Communications garnered first place honors in two categories. Cable Companies taking first place honors in a single category included Cablevision and Comcast. HBO and Turner Entertainment Networks led the Networks/Industry Suppliers division with three first place finishes each. IFC garnered two first place wins. Networks/Industry Suppliers garnering first place wins in a single category include BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv.

"The cable industry is committed to connecting their brands with an increasingly diverse audience," said Daphne Leroy, vice president of Marketing and Communications, NAMIC. "We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies."

Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes, will serve as host of the Excellence in Multicultural Marketing Awards ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m. EDT. In addition to the EMMA winners' presentation, this "Hot Topics" session of the Annual NAMIC Conference will feature a panel of 2010 EMMA judges including Will Arredondo, director, Consumer Marketing, Fuse TV; Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network & Adult Swim; Philip Polk, director, Segmentation Marketing, Cox Communications; Joseph Schramm, managing partner, Schramm Marketing Group, Inc., and Lisa Skriloff, president, Multicultural Marketing Resources, Inc. Moderated by Seth Arenstein, assistant vice president and editorial director of CableFAX Group, the discussion will focus on marketing expertise, highlighting EMMA successes and identifying areas of opportunity in producing culturally-relevant marketing programs that achieve results.

The NAMIC Multi-cultural Marketing Committee, a consortium of the industry's leading multi-cultural marketing experts, produces the Excellence in Multi-cultural Marketing Awards. The Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes. CableFAX is the exclusive media partner.

For more information on the 24th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985. Online registration for the 24th Annual NAMIC Conference can be accessed by visiting http://www.namic.com/. Group registration is available for companies wishing to send multiple employees. The complete list of winners of the 2010 Excellence in Multicultural Marketing Awards follows.

2010 EMMA WINNERS

CABLE COMPANIES DIVISION

Case Studies / Campaigns

First Place
Title: Lo Mejor On Demand
Company: Time Warner Cable
Agency: Castells y Asociados Advertising

First Place
Title: timewarnercable.com/espanol Web Rebuild
Company: Time Warner Cable
Agency: Castells y Asociados Advertising

Second Place
Title: El Mix Launch Strategy - Cox Communications
Company: Cox Communications

Second Place
Title: Celebrity Campaign
Company: Cox Communications
Agency: PM Publicidad

Third Place
Title: A Capella Acquisition Campaign
Company: Comcast
Agency: Firefly

Third Place
Title: TWCLA World Cup Campaign
Company: Time Warner Cable Los Angeles

Marketing Tactics: All Other Media

First Place
Title: Direct Response Triple Play "Beauty Salon"
Company: Cablevision

Second Place
Title: Direct Response Triple Play "Fun-house"
Company: Cablevision
Agency: GlobalWorks

Marketing Tactics: Digital

First Place
Title: timewarnercable.com/espanol Web Rebuild
Company: Time Warner Cable
Agency: Castells & Asociados Advertising

Marketing Tactics: Direct Mail

First Place
Title: Celebrity Campaign
Company: Cox Communications
Agency: PM Publicidad

First Place
Title: GMA Pinoy and GMA Life Launch Postcard
Company: Time Warner Cable

First Place
Title: Filipino Package Upgrade Direct Mail
Company: Time Warner Cable Los Angeles
Agency: ES Advertising, Inc.

Second Place
Title: Cox lo hace facil para conectar
Company: Cox Communications

Second Place
Title: El Mix
Company: Cox Communications
Agency: PM Publicidad

Marketing Tactics: Grassroots

First Place
Title: TWCLA HD Outreach Program - Retail Events
Company: Time Warner Cable Los Angeles
Agency: Acento

Second Place
Title: Cox, tu amigo en la comunidad
Company: Cox Communications San Diego

Marketing Tactics: Print

First Place
Title: Filipino Package Launch Print Ad
Company: Time Warner Cable Los Angeles
Agency: ES Advertising, Inc.

Second Place
Title: Comcast - South Asian Xfinity Q1 Campaign
Company: Comcast
Agency: Ameredia Inc

Marketing Tactics: Radio

First Place
Title: Comcast Polish Gift with Purchase Campaign
Company: Comcast
Agency: Ameredia Inc

Marketing Tactics: Television

First Place
Title: Granddaughter - Cox Communications
Company: Cox Communications
Agency: Doner

First Place
Title: TWCLA HD Outreach Campaign - Media Interviews
Company: Time Warner Cable Los Angeles
Agency: Acento

Second Place
Title: Chinese Market Infomercial
Company: Time Warner Cable Los Angeles
Agency: ES Advertising, Inc.
Third Place
Title: August 2009 Nuestra Tele Basico Launch TV Campaign
Company: Time Warner Cable
Agency: Acento Los Angeles

NETWORK INDUSTRY SUPPLIER DIVISION

Case Studies / Campaigns

First Place
Title: Cox Las Vegas Filipino On Demand Launch Marketing Case Study
Company: International Media Distribution

First Place
Title: The Chicas Project: Season 4
Company: mun2

Second Place
Title: Latino Student Athlete of the Year Scholarship
Company: Fox Networks
Agency: Daily Planet

Second Place
Title: Channel One Russia Comcast Philadelphia Launch Campaign
Company: International Media Distribution
Agency: Ameredia Inc

Second Place
Title: Happy Mother's Day Makeover - Reinvent Yourself Campaign
Company: Olympusat

Third Place
Title: BET Awards 09
Company: BET Networks
Agency: Harmelin Media

Third Place
Title: CNN Presents: Latino In America
Company: CNN

Third Place

Title: ESPN Deportes and Time Warner Cable - NYC Dominican Baseball Campaign

Company: ESPN/ESPN Deportes
Agency: ConceptOne

Third Place
Title: Way Black When
Company: TV One

Third Place
Title: Bandamax Launch Campaign
Company: TuTv

Marketing Tactics: All Other Media

First Place
Title: Epitafios Season 2 Press Kit
Company: HBO

First Place
Title: Bollywood Hero
Company: IFC

Marketing Tactics: Digital

First Place
Title: BET Honors 2010
Company: BET Networks
Agency: Harmelin Media

First Place
Title: Unmistakable Campaign
Company: HBO

Second Place
Title: Epitafios Season 2 Microsite
Company: HBO

Marketing Tactics: Direct Mail

First Place
Title: Nexos Latinos(TM) TWC NYC Acquisition/Upgrade, Winter 2010
Company: Eclipse Marketing Services, Inc.
Agency: Eclipse Marketing Services, Inc.

First Place
Title: Unmistakable Campaign
Company: HBO

Second Place
Title: Comcast GMA Life TV Upsell Marketing Tactic
Company: GMA Network, Inc.

Second Place
Title: TV JAPAN Comcast SF Bay Area Free Preview Direct Mail 2009
Company: International Media Distribution
Agency: TD Wang

Third Place
Title: TBS Lopez Tonight Direct Mail
Company: Turner Entertainment Networks

Marketing Tactics: Diversity Awareness

First Place
Title: TNT HawthoRNe Inspired Connections
Company: Turner Entertainment Networks

Marketing Tactics: Grassroots
First Place
Title: TNT HawthoRNe Mocha Moms Screenings
Company: Turner Entertainment Networks

Second Place
Title: BET Hip Hop Awards 2009
Company: BET Networks
Agency: Power Moves Inc.

Third Place
Title: The Mo'Nique Show
Company: BET Networks
Agency: Brand Marketers

Marketing Tactics: Out of Home

First Place
Title: TBS Lopez Tonight OOH
Company: Turner Entertainment Networks

Second Place
Title: Bollywood Hero
Company: IFC
Agency: Saavn

Marketing Tactics: Print

First Place
Title: Bollywood Hero
Company: IFC
Agency: Saavn

Second Place
Title: Comcast GMA Life TV Upsell Marketing Tactic
Company: GMA Network, Inc.

Third Place

Title: Bring Love Home for the Holidays - TFC Holiday Gift With Purchase Print Ad

Company: International Media Distribution

Marketing Tactics: Radio

First Place
Title: Bandamax Vicente Fernandez Concert Sweepstakes
Company: TuTv

Second Place
Title: Comcast Hispanic SBN Scoreboards
Company: Ameredia Inc
Agency: Ameredia Inc

Marketing Tactics: Television

First Place
Title: MTV Tr3s Census 2010
Company: MTV Networks
Agency: MTV On-Air Promos, Voto Latino

Second Place
Title: US Census: Dora PSA
Company: MTV Networks

Second Place
Title: De Pelicula El Santo DVD Giveaway
Company: TuTv

Third Place
Title: Asians Aloud
Company: HBO

About NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information on NAMIC, visit http://www.namic.com/.

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Source: NAMIC

CONTACT: Daphne Leroy, Vice President of Marketing & Communications,
NAMIC, +1-212-594-5985, daphne.leroy@namic.com; Charmaine Chapman, BTB
Communications, +1-310-882-5498, char@btbcommunications.com

Web Site: http://www.namic.com/

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Profile: intent