Daddy Yankee and Reik to Headline Second Annual Vive Tu Musica With 5® Gum

Daddy Yankee and Reik to Headline Second Annual Vive Tu Musica With 5® Gum

Ultimate Music Battle Returns to Find and Reward Hottest Amateur Musicians

CHICAGO, Aug. 9 /PRNewswire/ -- Wm. Wrigley Jr. Company, makers of 5 gum, today announced that five amateur, unsigned rock and pop-star hopefuls will join superstars Daddy Yankee and Reik in concert at Vive tu Musica with 5 2010, an online talent-search and battle of the bands that has already received nearly 100 entries from eager musicians. In addition to sharing the stage with Daddy Yankee and Reik, the winning band will receive a once-in-a-lifetime opportunity at a showcase with a major recording studio.

Now through August 15, musicians are invited to upload their demos to www.vivetumusica5.com, with the top five finalists selected to perform at the finale concert to be held at The Hollywood Palladium in Hollywood, Calif. on September 21. Additionally, fans casting votes for their favorite band (through August 22) will be entered into the Vive tu Musica with 5 sweepstakes for chances to win mp3 players, gaming systems, gift cards, free music downloads, and a grand-prize trip for two to see the finale.

"Fans of 5 gum are passionate about their music and following the success of last year's Vive tu Musica with 5, we kept hearing from consumers about how much they enjoyed having a opportunity to give these up-and-coming artists a chance at stardom," said Juan Carlos Davila, Wrigley's U.S. Multicultural Marketing Director. "We're excited to bring the Vive tu Musica with 5 competition back this year and thrilled to add Daddy Yankee and Reik to a concert that will once again bring the ultimate sensorial experience to our fans."

LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, will air the grand finale concert on Wednesday, October 6 as part of a television special that will also feature a behind-the-scenes look at the winning band.

In 2009, the Los Angeles-based group Vinyl Soul took home the grand prize at the inaugural Vive tu Musica with 5. Vinyl Soul performed in concert with popular Mexican rock group Camila and was awarded the top honor by a judging panel that included Camila, Chilean rocker Beto Cuevas and Mexican alternative rock recording artist Natalia Lafourcade.

Visit www.vivetumusica5.com to enter and to vote, and read official contest rules.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint®, Juicy Fruit®, and Altoids® - have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5(TM). Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

© 2010 Wm. Wrigley Jr. Company. All Rights Reserved. 5, React, Stimulate Your Senses, Wrigley's Spearmint, Juicy Fruit, Altoids, Doublemint, Life Savers, Big Red, Boomer, Pim Pom, Winterfresh, Extra, Freedent, Hubba Bubba, Orbit, Excel, Creme Savers, Eclipse, Airwaves, Solano, Sugus, P.K., Cool Air and any affiliated designs are trademarks of the Wm. Wrigley Jr. Company or its subsidiaries.

Source: Wm. Wrigley Jr. Company

CONTACT: Tricia Ewald, Wrigley North American Communications,
+1-312-212-7733, Tricia.Ewald@wrigley.com

Web Site: http://www.vivetumusica5.com/

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