Rentrak Announces Top Ten Movies-on-Demand Titles for the First Six Months of 2010

Rentrak Announces Top Ten Movies-on-Demand Titles for the First Six Months of 2010

PORTLAND, Ore., July 30 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rates. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

Comedy-themed films earned four out of ten slots on the Rentrak Top Ten Movies-OnDemand chart, with Action and Drama category features tied for the second most popular categories. PG-13 films dominated the chart with six out of ten titles, while the other four top performers were each rated R. Six of the top ten titles were involved in the Movies-On-Demand promotional campaign (which ran from March -June).

According to the company's OnDemand Essentials service, the top ten most-viewed titles, per data collected from January 1, 2010 through June 30, 2010 include:

Rentrak Top Ten VOD Titles

BOX
VOD RELEASE MPAA OFFICE
RANK TITLE STUDIO DATE RATING ($M)
1 The Blind Side* Warner Bros. 03/23/10 PG-13 256.0
(NYSE:TWX)
2 Couples Retreat* Universal 02/09/10 PG-13 109.2
(NYSE:GE)
3 The Hangover Warner Bros. 12/22/09 R 275.8
(NYSE:TWX)
Summit
4 The Hurt Locker* Entertainment 01/12/10 R 12.6
The Twilight Saga : Summit
5 New Moon* Entertainment 03/20/10 PG-13 296.6
6 Sherlock Holmes* Warner Bros. 03/30/10 PG-13 209.0
(NYSE:TWX)
7 It's Complicated* Universal 04/27/10 R 112.7
(NYSE:GE)
Weinstein
8 Inglourious Basterds Company 01/13/10 R 120.5
9 2012 Sony 04/01/10 PG-13 166.1
(NYSE:SNE)
10 Valentine's Day* Warner Bros. 05/18/10 PG-13 110.5
(NYSE:TWX)

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate for all Transactions that occurred between Jan 1-June 30, 2010. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage. * Indicates day-and-date with home video release.

© Rentrak Corporation 2010 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Editor's Note: The Rentrak Top 10 Weekly VOD Titles movies chart will resume distribution next week.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers
& Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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