Outdoor Channel Expands Reach in Houston

Outdoor Channel Expands Reach in Houston

America's Leader in Outdoor TV Now Available on Broader Digital Preferred Tier on Comcast

TEMECULA, Calif., July 29 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in outdoor TV, today announced that the network will be available to the more broadly distributed Digital Preferred tier on Comcast's cable system in Houston, Texas, effective August 17. Outdoor Channel will also continue to be carried on Comcast's Sports Tier.

"Outdoor enthusiasts rely on Outdoor Channel to provide the most compelling, highest quality programming on television," said Tom Hornish, COO at Outdoor Channel. "Now, more viewers in Houston will have a chance to experience what makes us the leading outdoor programmer in the country."

"We are currently celebrating our 'Biggest Summer Ever,' so when Houston's hunters and anglers aren't in the field or on the water, they'll be able to enjoy our outdoor programming from the comforts of home," said Randy Brown, Executive Vice President of Affiliate Sales & Marketing.

"Outdoor Channel is a welcomed addition to our Digital Preferred tier," said Ray Purser, vice president of government and public relations. "The network, which focuses on the outdoor lifestyle with an emphasis on conservation, aligns with the interests of our viewers and even showcases content shot in and around the Lone Star state."

Outdoor Channel takes viewers across the country and around the world, sharing unmatched thrills and experiences through the eyes of esteemed outdoor personalities. The network is currently airing its third quarter show schedule as part of its "Biggest Summer Ever" initiative, which boasts 13 brand new original shows, 71 season premieres of returning favorites, the biggest industry talent, the boldest outdoor producers and a powerful slate of celebrated entertainers. Moreover, Outdoor Channel recently acquired several new fishing shows set to debut in 2011: "Buccaneers and Bones," "Fishing University," "Madfin Shark Series," "Spanish Fly," and "Zona!" The network is available on channel 115.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Nielsen Media Research Universe Estimates for Outdoor Channel

Nielsen Media Research is the leading provider of television audience measurement and advertising information services worldwide. Nielsen estimated that Outdoor Channel had approximately 35.6 million cable and satellite subscribers for August 2010. Please note that this estimate regarding Outdoor Channel's subscriber base is made by Nielsen Media Research and is theirs alone and does not represent opinions, forecasts or predictions of Outdoor Channel Holdings, Inc. or its management. Outdoor Channel Holdings, Inc. does not by its reference above or distribution imply its endorsement of or concurrence with such information.

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Allen, Chief Financial Officer,
+1-951-699-6991, ext. 287, tallen@outdoorchannel.com; or For Investors: Brad
Edwards, Brainerd Communicators, Inc., +1-212-986-6667, edwards@braincomm.com;
or For Media: Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667,
nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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