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Sunday, April 18, 2010

Rentrak Announces Box Office Numbers for Weekend of April 16, 2010

Rentrak Announces Box Office Numbers for Weekend of April 16, 2010

LOS ANGELES, April 18 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of April 16 through April 18, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, April 18, 2010 include:

Weekend
Rank Title Distributor Gross Cume Locations

How To Train
1 Your Dragon Paramount $20,000,000 $158,617,746 3825
(NYSE: VIA; VIA.B)
2 Kick Ass Lionsgate $19,750,000 $19,750,000 3065
(NYSE:LGF)
20th Century Fox
3 Date Night (NASDAQ:NWS) $17,300,000 $49,246,761 3380

Death At A
4 Funeral Sony $17,000,000 $17,000,000 2459
(NYSE:SNE)
Clash Of The
5 Titans Warner Bros. $15,770,000 $132,984,729 3753
(NYSE:TWX)
6 Last Song, The Disney $5,788,000 $50,012,939 2767
(NYSE:DIS)
Tyler Perry's
Why Did I Get
7 Married Too Lionsgate $4,180,000 $54,882,914 1859
(NYSE:LGF)
Hot Tub Time
8 Machine MGM $3,545,000 $42,504,464 2308
Alice In
9 Wonderland Disney $3,540,000 $324,014,859 2024
(NYSE:DIS)
The Bounty
10 Hunter Sony $3,200,000 $60,377,868 2475
(NYSE:SNE)
Diary Of A 20th Century Fox
11 Wimpy Kid (NASDAQ:NWS) $2,800,000 $57,100,144 2149
20th Century Fox
12 Avatar (NASDAQ:NWS) $1,025,000 $745,045,453 500

Weekend of 4/16/10 to 4/18/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabialek@rogersandcowan.com


Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers
& Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/


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