An Emasculating Truth: What Does it Mean to Be a Man?

An Emasculating Truth: What Does it Mean to Be a Man?

Dockers(R) Partners with Casey Neistat and Oscar Boyson to Present a Short Film on Changing Definition of Masculinity

SAN FRANCISCO, April 19 /PRNewswire/ -- According to the Journal of Clinical Endocrinology and Metabolism, testosterone is declining in American men at the alarming rate of one percent a year. But why? That's what Casey Neistat and Oscar Boyson sought to uncover in their film "An Emasculating Truth." Ultimately, the short film goes beyond this question to further the current dialogue about today's definition of masculinity in light of changing gender roles. Boyson, the film's producer and on camera emcee, came to some very personal conclusions about what it means to be a man today, turning the camera on himself and asking the question 'what does it mean to be a man?'

"Masculinity isn't something people think about often," said Boyson. "Our goal was to find a cross-section of people and ask them, what does being a man mean to you? This is an issue where there isn't much middle ground and we wanted to find out why."

The facts speak for themselves. Men suffered more than their fair share of lay-offs in the past year (80 percent to be exact(1)), so much so that women now outnumber men in the work force for the first time in history(2). Women also outnumber men in higher education at the undergraduate and graduate levels, with nearly 60 percent of grad school enrollees being women(3). Boys - our future men - are failing out of high school at alarming rates, 4.9 percent versus 3.8 percent of girls(4), and are being diagnosed with ADHD at rates three times higher than that of their female counterparts(5). In short, manhood is in peril ... or at least going through a pretty significant transformation on its way to the new future state.

The changing nature of masculinity isn't going unnoticed. Prominent and influential media outlets, including The Wall Street Journal, The New York Times, NPR and The Philadelphia Inquirer, have all covered the issue in recent months. The subject matter ranges from boys falling behind academically to why women in developed nations no longer prefer "macho" men. The topic is rife with perspective and generates profound debate among men and women alike. "An Emasculating Truth" is a film that tackles the subject head on, exploring the changing perceptions of what it means to be a man, and will undoubtedly spark some heated debate.

"We sponsored the film because we are genuinely interested in the subject. We don't have the answers or the definition of what manhood means today, so we commissioned the filmmakers to bring some fresh perspective," said Jennifer Sey, the Vice President of Global Marketing for Dockers. "We didn't drive the content of the film, but we are certainly interested in the insights coming out of it as our brand is rooted in a masculine point of view."

In "An Emasculating Truth," Neistat and Boyson show it's not too late to reclaim and redefine manhood. Boyson embarks on a journey, traveling the country as he speaks with experts, and engages in activities seen as either manly (bull-riding, hunting) or decidedly unmanly (armpit waxing, visiting a plastic surgeon). His epiphany is both personal and enlightened and he ends up learning a lot about himself.

"The defining moment when a man realizes he is a man is different for everyone," Boyson said. "But taking responsibility for another person, whether it's your child, spouse or someone who needs you - the point where men accept that responsibility and commit to it, seems to be a consistently defining juncture in their lives."

To watch the short film, visit AnEmasculatingTruth.com or go to www.facebook.com/dockers to engage in the conversation about masculinity today.

About the Dockers® Brand

The Dockers Brand has embodied the spirit of khaki for more than 20 years. Quality? Always. Authenticity? Check. We make khakis that do their job so you can do yours. We're talking good-looking pants in a full range of fits, and the essential goods to go with them, for men and women. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. In over 40 countries around the world. Wearing the pants has never looked so good. For information on Dockers® and its products call 1-800-DOCKERS or visit www.Dockers.com.

(1)Andrew Sum, Ishwar Khatiwada, Joseph McLaughlin with Shaun O'Brien and Sheila Palma, The Impacts of the 2007-2009 National Recession on Male Employment in the U.S. through March 2009: The Massive Concentrations of Job Losses Among Males Especially Black Men and Blue Collar Workers, Center for Labor Market Studies, Northeastern University, Boston, May 2009.

(2)Bureau of Labor Statistics

(3)Nathan E. Bell, Graduate Enrollment and Degrees: 1998 to 2008, by the Council of Graduate Schools (CGS) and the Graduate Record Examinations Board.

(4)Stillwell, R. (2009). Public School Graduates and Dropouts From the Common Core of Data: School Year 2006-07 (NCES 2010-313). National Center for Education Statistics, Institute of Education Sciences, U.S. Department of Education. Washington, DC. Retrieved DATE from http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2010313

(5)Richard S. Kingsley, MD, W. Douglas Tynan, PhD, What is ADHD: September 2008, by KidsHealth.org

Source: Dockers

CONTACT: Jenna Wheeler, +1-312-240-2729, jenna.wheeler@edelman.com, for
Dockers

Web Site: http://anemasculatingtruth.com/

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