ATSC-M/H, Another Opportunity for DiBcom

ATSC-M/H, Another Opportunity for DiBcom

LAS VEGAS, April 8, 2010/PRNewswire/ --

- As the Number of Standards for Digital Television Grows, Developing
Terminals Becomes Increasingly Difficult for Manufacturers.

- Programmable Circuits Based on DiBcom's Octopus Platform Provide the
Solution, Especially in the USA, Where a New Standard is Introduced.

- NAB Show 2010
- Las Vegas, 12-15 April 2010
- TeamCast Stand SU6023

DiBcom, the market leader in dedicated components for mobile TV reception,
will be demonstrating its Octopus programmable platform at the NAB Show,
which runs from 12 to 15 April in Las Vegas.

As the United States launches into a new mobile television
venture with the ATSC M/H standard, a "mobile" derivative of the DTT standard
currently used in North America (ATSC), operators face the question of the
business model, just as they have with DVB-H in Europe. DiBcom has used its
experience to develop a flexible platform, called Octopus, which enables
manufacturers to enter the field at reduced risk.

The main problem encountered by mobile television around the
world is the requirement to invest in a network specifically for mobile
transmission. In the United States, the broadcasters think the investment is
worthwhile, as they just agreed to add supplementary transmission equipment
to the network, enabling their channels to be broadcast free to mobiles. The
ATSC-M/H standard makes it possible to upgrade traditional DTT transmitters
for "hybrid" fixed/mobile transmission.

The various standards around the world make the task of
developing terminals very complicated for manufacturers, as current solutions
require a different terminal to be developed for each standard. Leading
terminals such as the very latest "state-of-the-art" smartphones rarely have
an integrated TV tuner because of the fragmentation of standards across the
World.

The revolutionary Octopus circuit offers manufacturers a
flexible solution enabling them develop a single hardware design to meet the
challenge of the proliferation of fixed and mobile TV standards. "Octopus" is
a versatile solution based on a programmable architecture targeting current
and emerging mobile TV standards, at the best price-performance ratio.

"By adding new standards to our Octopus platform, we can offer
our customers the prospect of reaching ever broader markets, meeting their
growth and globalisation needs," comments Yannick Levy, CEO of DiBcom.

At this year's NAB Show in Las Vegas, DiBcom will be
presenting the Octopus programmable platform on the TeamCast stand (SU6023).

About DiBcom

DiBcom is at the heart of Mobile TV. As a fabless
semiconductor company that designs high-performance chipsets, DiBcom enables
low-power mobile TV everywhere. The company's solutions are used in
automotive, PC/peripheral, Set Top Boxes, and mobile phones. Its chipsets are
compliant with the current worldwide Digital Video Broadcast standards DVB-T,
DVB-SH, CMMB, DAB, T-DMB and ISDB-T.

For more information, please visit: http://www.dibcom.com

Open2Europe: http://www.open2europe.fr

Source: DiBcom

Elodie SENG, Tel: +33(0)1-55-02-15-03, Mail: e.seng@open2europe.com

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