Betfair Launches World's First Betting Application for Internet-Connected TVs

Betfair Launches World's First Betting Application for Internet-Connected TVs

LONDON, January 6/PRNewswire/ --

- Betfair Invests in Technology and Development Team to Build Gambling
TV Widget

- With Photo

BETFAIR, the world's biggest betting community, has announced the launch
of the first betting application for TVs running the Yahoo!(R) TV Widget
Engine. Seeing the importance of this emerging interactive platform, Betfair
has created a specialist interactive TV team to lead innovation of this TV
technology. By the end of 2010, industry analysts Futuresource Consulting
forecast that there will be 15 million connected TVs in Europe.*

"TVs are the centre of home entertainment and live sport on TV drives our
business. The way people interact with their televisions is changing. Our
investment in this exciting new platform ensures that Betfair is an integral
part of the future of Internet-connected TV," says Simon Miller CEO Betfair
TV Ltd.

"Yahoo! is the trusted partner for publishers who want to take advantage
of our global distribution channels and advancements in building a worldwide
developer ecosystem for publishing and distributing new and innovative TV
Widgets," said Arlo Rose, senior director of product management and design,
Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widget
provides sports enthusiasts with an online entertainment experience to
enhance their sports television watching."

Betfair is demonstrating its football betting application at 2010
International Consumer Electronics Show (CES) - http://www.cesweb.org/ - 7-10
January 2010, Las Vegas Convention Centre.

About Betfair: (http://www.corporate.betfair.com)

Betfair is the world's biggest online betting community and pioneered the
first successful betting exchange in 2000. Driven by cutting-edge technology,
Betfair enables customers to choose their own odds and bet even after the
event has started. The company now processes over six million transactions a
day from its two million registered customers around the world. In addition
to sports betting, Betfair offers a portfolio of innovative products
including casino, exchange games and poker.

Betfair has twice been named the UK's 'Company of the Year' by the
Confederation of British Industry and remains one of the only betting
companies to win a Queen's Award for Enterprise, being recognised for
Innovation in 2003 and most recently for International Trade in 2008.

Betfair currently employs over 1,500 people, principally in London, Malta
and Tasmania. The company is a licensed betting operator in the UK, and holds
licenses in Australia, Germany, Austria, Italy and Malta.

*For information on Futuresource Consulting research
visit:
http://www.futuresource-consulting.com/press/2009-12_ConnectedTV_release.pdf

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For more information or a print quality image please contact:

Caroline Powell or Jan Davies at JD Marketing, Brigade House, Brigade
Street, London SE3 0TW carolinep@jdmarketing.co.uk jand@jdmarketing.co.uk or
+44(0)20-8297-5388.

Source: Betfair

For more information or a print quality image please contact:
Caroline Powell or Jan Davies at JD Marketing, Brigade House, Brigade Street, London SE3 0TW carolinep@jdmarketing.co.uk jand@jdmarketing.co.uk or +44(0)20-8297-5388.

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