VH1 and DoSomething.org Team Up to Televise the 2010 Do Something Awards on Tuesday, July 27, 2010

VH1 and DoSomething.org Team Up to Televise the 2010 Do Something Awards on Tuesday, July 27, 2010

Star-Studded Celebration of Young People Rocking Change to Air Live from Los Angeles

NEW YORK, Dec. 2 /PRNewswire/ -- VH1 has partnered with DoSomething.org to create the premiere award platform for young people and social change. VH1 will televise live the 2010 Do Something Awards on Tuesday, July 27, 2010 from Los Angeles.

This partnership combines America's largest organization for young people and social change with a network known for innovation and edge. The program will honor the most amazing young people who are rocking causes in extraordinary ways.

"Do not expect violins and tuxedos. It's gonna be loud and live," says Nancy Lublin, CEO and Chief Old Person of DoSomething.org.

Since 1996, Do Something has honored the nation's best young world-changers -- like Maggie Doyne who created an orphanage in Nepal at the age of 17 and now (at the ripe age of 22) is the legal guardian to 27 children. Do Something award winners represent the pivotal "doers" in their field, cause, or issue.

The five nominees will be rewarded with a community grant, participation in this live tv show, media coverage and continued support from Do Something. The grand prize winner will receive $100,000 during the live broadcast.

"Do Something is the first outside partner we've worked with in such a large capacity because we're impressed by the team and how they motivate young adults to do their best," said Tom Calderone, President, VH1. "We're excited to collaborate with them on an event unlike other award shows. No rubber-chicken dinners here. The Pop Rocks and caffeine will be flowing at what promises to be a fun and memorable event that will engage viewers, recognize these truly amazing individuals and inspire young people to set goals in their communities."

Celebrity participants and venue will be announced later next year. The Do Something Awards 2010 is executive produced by Lee Rolontz for VH1 and Nancy Lublin and Jonathan Schilit for DoSomething.org.

The Do Something Awards announcement comes on the heels of VH1's and DoSomething.org's partnership on the recent "Top 20 Celebs Gone Good" special that recognized celebrities' work on behalf of worthy causes. The special premiered on VH1 on Thursday, November 19. DoSomething.org also teamed up with the VH1 Save The Music Foundation this fall for the Save Our Music initiative, which empowered young people to lead the fight to keep music education in their local schools. During September and October, the two groups provided free advocacy toolkits, project ideas and support to young people fighting for music education in their schools. The best efforts will be awarded grants for their schools' music education programs and other exciting prizes.

ABOUT DO SOMETHING:

DoSomething.org is one of the largest organizations in the United States that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at http://www.dosomething.org/.

ABOUT THE DO SOMETHING AWARDS:

Do Something Award applications are reviewed and judged by the Do Something Award Academy (comprised of former winners) who read through every application and select finalists. The Do Something Award finalists are flown to New York City, where representatives from the Do Something Award Selection Committee and Academy interview the finalists face-to-face. The finalists are narrowed down to five Do Something Award winners who will be honored on July 27 in Los Angeles and receive a minimum of $10,000 in community grants and scholarships. Of those five winners, one will be selected as the grand prize Do Something Award winner and receive a total of $100,000 in community grants. The Do Something Award community grant money is paid directly to the not-for-profit of the winner's choice. All winners have the option of receiving $5,000 of the total money awarded in the form of an educational scholarship. Check out www.DoSomething.org/Programs/Awards.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

VH1's partnership with Do Something reflects the network's continued commitment to impactful pro-social initiatives including the Emmy and Peabody Award-winning VH1 Save The Music Foundation that has donated more than $45 million worth of new musical instruments to over 1,700 public schools in 100 cities, improving the lives of more than 1.4 million children.

Press Contacts:

Jonathan Schilit Erica Cantwell Sahin Do Something VH1 jschilit@dosomething.orgErica.cantwell@vh1.com 212-254-2390 ext 239 212-846-3683

Source: VH1

CONTACT: Jonathan Schilit, Do Something, +1-212-254-2390 ext 239,
jschilit@dosomething.org; Erica Cantwell Sahin, VH1, +1-212-846-3683,
Erica.cantwell@vh1.com

Web Site: http://www.dosomething.org/
http://www.dosomething.org/Programs/Awards

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