QVC Unveils ISAACMIZRAHILIVE!, A Groundbreaking Lifestyle Collection With Isaac Mizrahi

QVC Unveils ISAACMIZRAHILIVE!, A Groundbreaking Lifestyle Collection With Isaac Mizrahi

Collaboration to Include Widespread Product Range, Exclusively Available With The Multimedia Retailer

WEST CHESTER, Pa., Dec. 2 /PRNewswire/ -- Isaac Mizrahi has just about mastered everything - from designing fashion collections and starring in numerous television programs to authoring books and mentoring millions, his successes are infinite. He will soon be adding another achievement to his robust list of accomplishments when he unveils a groundbreaking lifestyle collection, ISAACMIZRAHILIVE!(TM), with QVC, one of the world's leading multimedia retailers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO )

The ISAACMIZRAHILIVE! show premiere is scheduled to be broadcast live on QVC Saturday, December 5, at 8 PM (ET), from his design space in New York. To bring QVC's customers fully into the designer's world, a special QVC studio was created for the venture - a step never taken before by the network. The QVC studio is housed within Mizrahi's design space in Manhattan and incorporates his signature design aesthetic.

"Isaac Mizrahi is one of the most talented minds in the fashion industry. His passion for design has shown that great fashion and style don't have to come with a hefty price tag," said Claire Watts, QVC's president of U.S. Commerce. "We know that his enthusiasm and brilliant ideas will resonate with our customers. We're thrilled to welcome him to the QVC family."

The ISAACMIZRAHILIVE! collection, expressly created to inspire the lives and homes of QVC's customers, will span a wide array of product categories, including apparel, jewelry, accessories, handbags, shoes, home decor and food. The collection ranges in price from approximately $20 to $300, with something for every lifestyle.

"I am so excited to unveil my lifestyle collection for QVC. It's been a wonderful challenge and I'm already having so much fun with it," said Mizrahi. "I can't wait to connect with QVC's customers, sharing with them my designs and inspirations."

For more information about ISAACMIZRAHILIVE!, please visit QVC.com.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Photo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
Source: QVC, Inc.

CONTACT: Jamie Falkowski of QVC, +1-484-701-2058,
Jamie.Falkowski@QVC.com, or Erin Mulholland of QVC, +1-484-701-2179,
Erin.Mulholland@QVC.com; or Erika Stair of Isaac Mizrahi New York,
+1-347-727-2476, Erika@IsaacMizrahiNY.com

Web Site: http://www.qvc.com/

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