Rentrak Announces Top Ten Movies-On-Demand Titles

Rentrak Announces Top Ten Movies-On-Demand Titles

- Rentrak's OnDemand Essentials Measures Video-On-Demand Television at a Full Census Level -

PORTLAND, Ore., Dec. 4 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate for the Thanksgiving week period of November 23 through November 29. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers. Additionally, Rentrak released the top ten VOD titles from the previous week of November 16 through November 22.

The Transactional On Demand (TOD) category experienced a 26% increase in orders from October to November (excluding adult). With the increase being driven primarily by the Thanksgiving holiday, unique set-top-boxes accessing TOD grew by 50% and Thanksgiving week orders were up by 61% with New Release title transactions up 69% in a week-to-week comparison.

According to the company's OnDemand Essentials service, the top ten most-viewed titles, per data collected Thanksgiving week from November 23 through November 29, 2009 include:

Rentrak Top Ten VOD Titles

VOD BOX
RELEASE MPAA OFFICE
RANK TITLE STUDIO DATE RATING ($M)
---- ----- ------ ---- ------ ------

1 Four Christmases Warner 11/24/09 PG-13 120.1
Bros.
---------------- ------ -------- ----- -----

2 Angels & Demons Sony 11/24/09 PG-13 133.4
--------------- ---- -------- ----- -----

3 Funny People Universal 11/24/09 R 51.9
------------ --------- -------- --- ----

4 My Sister's Keeper Warner 11/17/09 PG-13 49.2
Bros.
------------------ ----- -------- ----- ----

5 The Ugly Truth Sony 11/10/09 R 88.9
-------------- ---- -------- --- ----

6 Transformers: Revenge of
The Fallen Paramount 11/18/09 PG-13 402.1
------------------------ --------- -------- ----- -----

7 G.I. Joe: the Rise of Cobra Paramount 11/25/09 PG-13 150.2
--------------------------- --------- -------- ----- -----

8 Ice Age: Dawn of the
Dinosaurs Fox 11/24/09 PG 196.7
-------------------- --- -------- --- -----

9 Bruno Universal 11/17/09 R 60.1
----- --------- -------- --- ----

10 Year One Sony 11/20/09 PG-13 43.3
-------- ---- -------- ----- ----

The top ten most-viewed titles, per data collected the previous week from November 16 through November 22, 2009 include:

Rentrak Top Ten VOD Titles

VOD BOX
RELEASE MPAA OFFICE
RANK TITLE STUDIO DATE RATING ($M)
---- ----- ------ ---- ------ ------

1 My Sister's Keeper Warner 11/17/09 PG-13 49.2
Bros.
------------------ ------ -------- ----- ----

2 The Ugly Truth Sony 11/10/09 R 88.9
-------------- ---- -------- --- ----

3 Transformers: Revenge Paramount 11/18/09 PG-13 402.1
of The Fallen
--------------------- --------- -------- ----- -----

4 Bruno Universal 11/17/09 R 60.1
----- --------- -------- --- ----

5 Land Of The Lost Universal 11/11/09 PG-13 49.4
---------------- --------- -------- ----- ----

6 The Proposal Buena 10/28/09 PG-13 163.9
------------ Vista
------ -------- ----- -----

7 The Taking of
Pelham 1 2 3 Sony 11/3/09 R 65.5
------------- ---- ------- --- ----

8 Year One Sony 11/20/09 PG-13 43.3
-------- ---- -------- ----- ----

9 Aliens in the Attic Fox 11/3/09 PG 25.2
------------------- --- ------- --- ----

10 Drag Me To Hell Universal 11/11/09 PG-13 42.1
--------------- --------- -------- ----- ----

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage.

© Rentrak Corporation 2009 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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