Rentrak Announces Box Office Numbers for Weekend of December 25, 2009

Rentrak Announces Box Office Numbers for Weekend of December 25, 2009

LOS ANGELES, Dec. 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of December 25 through December 27, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, December 27, 2009 include:

Weekend
Rank Title Distributor Gross Cume Locations
---- ----- ----------- ------- ---- ---------
1 Avatar 20th Century Fox 75,000,000 212,268,053 3456
------ ---------------- ---------- ----------- ----
2 Sherlock
Holmes Warner Bros. 65,380,000 65,380,000 3626
-------- ------------ ---------- ---------- ----
3 Alvin And The
Chipmunks: The
Squeakquel 20th Century Fox 50,200,000 77,051,277 3700
-------------- ------------- ---------- ---------- ----
4 It's
Complicated Universal 22,114,420 22,114,420 2886
----------- --------- ---------- ---------- ----
5 Up In The Air Paramount 11,755,000 24,518,000 1895
------------- --------- ---------- ---------- ----
6 Blind Side,
The Warner Bros. 11,730,000 184,387,000 2766
----------- ------------ ---------- ----------- ----
7 The Princess
and the Frog Disney 8,683,000 63,357,000 3475
------------ ------ --------- ---------- ----
8 Nine The Weinstein
Company 5,544,000 5,922,000 1412
---------- ------------- --------- --------- ----
9 Did You Hear
About The
Morgans? Sony 5,000,000 15,597,000 2718
------------ ---- --------- ---------- ----
10 Invictus Warner Bros. 4,390,000 23,365,000 2160
-------- ------------ --------- ---------- ----

11 The Twilight Summit
Saga: New Moon Entertainment 3,000,000 280,923,522 1593
-------------- ------------- --------- ----------- ----
12 Disney's A
Christmas
Carol Disney 1,356,000 135,952,000 1245
---------- ------ --------- ----------- ----

Weekend of 12/25/09 to 12/27/09

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation: Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com; Amanda Bartz, +1-310-854-8151,
abartz@rogersandcowan.com

Web Site: http://www.rentrak.com/

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