Gold Class Cinemas Premieres in Pasadena to Blockbuster Results

Gold Class Cinemas Premieres in Pasadena to Blockbuster Results

Celebrity Screenings & Media Coverage Drive Awareness, First Week Evening Sessions all but Sold-Out, Driving Nearly 100% Customer Satisfaction

LOS ANGELES, Dec. 8 /PRNewswire/ -- Hailed as one of the world's best cinemas, Gold Class Cinemas has opened America's first-class cinema experience in the Southern California area at Pasadena's One Colorado to great fanfare.

Gold Class Cinemas Premiere week visitors include Hollywood celebrities ranging from actor/director Andy Garcia to directors DJ Caruso ("Disturbia") and John Lee Hancock who helmed this week's hit film "The Blind Side" to Academy Award-winner Marlee Matlin; all of whom visited Gold Class during its all but sold-out week. The Gold Class Cinema unites movielovers' love of movies, and passion for food, wine and cocktails for an amazing movie going experience.

When a number of Gold Class Cinemas guests were surveyed this past week about food, service/staff and the cinema experience, there was more than a 90% positive satisfaction rating; with that same 90% number expressing a likeliness to return.

Gold Class, the all new way to go to the movies has arrived in Southern California. More than 10,000 Los Angeles movie lovers signed up for Gold Class membership in the first week. . The centrepiece of the Gold Class Experience is its free-to-join membership program which permits special member benefits including any session any day ticket price of twenty-two dollars. In January, the benefits of Gold Class Cinema membership will come to life with celebrity chefs, master winemakers and Academy Award nominated filmmakers joining together for special VIP member-only screenings.

Gold Class Cinemas' intimate surroundings features a maximum of 40 unique luxury reclining arm chair seats and the latest state-of-the-art technology with digital projection, including 3-D, as well as super-wide screens and digital sound, delivering a stunning movie-going experience. The truly first-class Gold Class Cinemas experience is highlighted as guests can watch their favorite film enjoying fine wine and gourmet cuisine from the seasonal menu prepared by chefs in the Gold Class kitchen. At each seat, a service button calls on a personal waiter should guests require any extra items to ensure their premium movie experience, reinventing the way consumers go to the movies.

Pasadena is the fourth location in North America, with other Gold Class Cinemas in Seattle and the Chicago area. Next year, Gold Class will launch theatres in both Austin, Texas and Scottsdale, Arizona. Village Roadshow Limited created the Gold Class experience in countries such as Europe, Asia and Australia as the first of its kind, providing a luxuriously intimate setting unlike any other cinema experience in the world.

"Village Roadshow Gold Class Cinemas works for Movielovers worldwide, Gold Class has more than 2.5M movie lovers around-the-world per year and growing fast. Gold Class is delivering never-before experienced, first-class movie going to Pasadena and the response is outstanding," said Tim Carroll, Global Chief Marketing Officer, Village Roadshow Limited. "We are thrilled with the response and look forward to continuing to share with our community yet another reminder of why Los Angeles is the capital of show business."

For this holiday's season's hit movies such as "Sherlock Holmes" and "Avatar," Gold Class guests are encouraged to book their tickets online at www.goldclasscinemas.com; which, based upon current demand, should be sold-out for Christmas week screenings.

For more information, visit www.goldclasscinemas.com.

About Village Roadshow Limited

Village Roadshow Limited is one of the world's pre-eminent entertainment groups which include a leading film distributor, theme parks, cinemas and radio stations in Australia and other global markets. Through its Village Roadshow Pictures Group partnership with Crescent Entertainment, an affiliate of Act III Communications, Village Roadshow Limited also is a leading independent producer of Hollywood films. Since 1999, VRPG has produced nearly 60 motion pictures garnering critical and commercial success with films such as The Matrix Trilogy, Ocean's Eleven, Twelve and Thirteen, Mystic River, Charlie and the Chocolate Factory and Happy Feet.

Village Roadshow Limited pioneered luxury Gold Class cinemas in Australia in 1997. Today, Village Cinemas Gold Class is the #1 luxury cinema brand in Australia. The success in Australia has seen the luxury cinema concept and brand launched around the world, including Asia and Europe.

Source: Gold Class Cinemas

CONTACT: Kris Ferraro, Kris@wjagency.com, or Mike Stommel,
mike@wjagency.com, both of WJ Agency, +1-323-461-1011, for Gold Class Cinemas

Web Site: http://www.goldclasscinemas.com/

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