Viacom18's 'AAPKA COLORS' to be Launched in the U.S.

Viacom18's 'AAPKA COLORS' to be Launched in the U.S.

India's #1 Hindi General Entertainment Channel Ties-up with DISH Network

NEW YORK, MUMBAI, India and ENGLEWOOD, Co., Dec. 8 /PRNewswire/ -- After entertaining millions of households in India, AAPKA COLORS known as COLORS outside of the U.S., one of South Asia's leading channels and India's number one General Entertainment Channel in Hindi language, is to be launched in the United States in early 2010. The channel, which is the flagship brand of Viacom18 Media Pvt. Ltd, will be distributed in the US via DISH Network, the leader in international programming.

The channel known for its path-breaking shows, unrivaled concepts and revolutionary programming style will soon be available for the entertainment needs of the entire Hindi Speaking diaspora in the U.S. Launched in India in July 2008, the channel (to be called 'AAPKA COLORS' in the USA, which means 'Respectfully your Colors') quickly became the leader in this space within 9 months to be India's ultimate entertainment destination for the entire family.

DISH Network offers more than 175 international channels in more than 28 languages - more than any other pay-TV provider. To learn more about DISH Network's international programming visit www.dishnetwork.com/international.

About 'AAPKA COLORS'

'AAPKA COLORS' is the US version of Viacom18 Media Pvt. Ltd.'s flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', it was launched in India on 21st July 2008 and offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. The Channel is dedicated to promoting wholesome entertainment, through programmes like Sabki Jodi Wohi Banata...Bhagyavidhata, Maat Pita Ke Charnon Mein...Swarg, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Fear Factor - Khatron Ke Khiladi Level 2, & Chhote Miyan Chapter 2 amongst others. Visit www.aapkacolors.com

About DISH Network

DISH Network L.L.C., the nation's HD leader, provides approximately 13.851 million satellite TV customers as of Sept. 30, 2009, with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most HD channels, the most international channels, state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the ViP(R) 722 HD DVR, a CNET and PC Magazine "Editors' Choice." Visit http://www.dishnetwork.com/.

Source: Viacom18

CONTACT: AAPKA COLORS contacts, India, Sonia Huria, Senior Manager
-Communications, Sonia.huria@viacom18.com, or U.S., Mark Jafar,
+1-212-846-8961, mark.jafar@mtvstaff.com; or DISH Network, Allyson Mylrea,
Corporate Communications Coordinator, press@dishnetwork.com

Web Site: http://www.aapkacolors.com/

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