CTC Media to Launch International Broadcasting in North America

CTC Media to Launch International Broadcasting in North America

MOSCOW, December 21/PRNewswire-FirstCall/ -- CTC Media, Inc. ("CTC Media" or the "Company") (NASDAQ: CTCM),
Russia's leading independent media company, today announced the launch of
international broadcasting under the CTC brand in North America through the
DISH Network Corporation (NASDAQ: DISH), one of the country's largest pay-TV
providers with 13.6 million subscribers.

The international version of CTC will be a 24-hour family entertainment
channel with a programming grid consisting of CTC (80%), Domashny and DTV
content. Viewers will have the opportunity to watch formats that have proven
popular with Russian audiences, such as 'Margosha', 'Daddy's Girls',
'Ranetki', 'Cadets', 'I Want to Believe!', 'Say What's Wrong', and many more.
CTC Media's programming is well known for its high quality, topicality and
family focus.

Anton Kudryashov, Chief Executive Officer of CTC Media,
commented: "The international launch is an important and long-awaited step
for us. We have chosen the North American market as the first target for our
international expansion due to its significant potential. Moreover, we are
confident that there are no comparable offerings among the Russian-language
broadcasters in the U.S. In the future, we are also planning to launch an
international version of CTC on other broadcasting platforms in the U.S. as
well as in Europe, where Russian content will be popular with viewers."

"DISH Network is thrilled to become the exclusive satellite
platform provider of CTC programming in the U.S.," said Dave Shull, Senior
Vice President of Programming for DISH Network Corporation. "Adding a premium
family entertainment channel of such high quality to our already fantastic
line-up of Russian programming allows DISH Network to offer our subscribers
the most diverse Russian programming options in the country."

Irina Shalinets, Director of the International Broadcasting
Department at CTC Media, added: "We are providing viewers with a combination
of the highest-rated content of three Russian networks - CTC, Domashny and
DTV - which we believe will be very appealing. We hope that, by the winter
holidays, all Russian-speaking audiences in the U.S. will be tuning in to the
new world of family entertainment made possible by CTC."

CTC Media content will be distributed by Ethnic Channels
Group, Inc. (USA). CTC Media will also provide Ethnic Channels Group with
non-exclusive rights for its content distribution via cable, satellite,
video-on-demand (VOD), and a number of other broadcasting systems.

About CTC Media, Inc.

CTC Media is a leading independent media company in Russia,
with operations throughout Russia and elsewhere in the CIS. It operates three
free-to-air television networks in Russia - CTC, Domashny and DTV, Channel 31
in Kazakhstan and TV companies in Uzbekistan and Moldova. CTC Media also owns
two TV content production companies, Costafilm and Soho Media. The Company's
common stock is traded on The NASDAQ Global Select Market under the symbol
"CTCM". For more information on CTC Media, please visit
http://www.ctcmedia.ru.

Certain statements in this press release that are not based on
historical information are "forward-looking statements". Such forward-looking
statements include, among others, statements regarding the potential success
of CTC International. These statements reflect the Company's current
expectations concerning future results and events. These forward-looking
statements involve known and unknown risks, uncertainties and other factors
that may cause the actual results, performance or achievements of CTC Media
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.

The potential risks and uncertainties that could cause actual
future results to differ from those expressed by forward-looking statements
include, among others, the risks that CTC's programming may not be accepted
by audiences in North America, that we may not be able to monetize our
programming in this market, or that we may not successfully manage our
relationships with our local distribution partners, as well as the other
risks described in the "Risk Factors" section of CTC Media's quarterly report
on Form 10-Q for the third quarter of 2009, filed with the SEC on November 5,
2009.

Other unknown or unpredictable factors could have material
adverse effects on CTC Media's future results, performance or achievements.
In light of these risks, uncertainties, assumptions and factors, the
forward-looking events discussed herein may not occur. You are cautioned not
to place undue reliance on these forward-looking statements. CTC Media does
not undertake any obligation to publicly update or revise any forward-looking
statements because of new information, future events or otherwise.

For further information, please contact:

CTC Media, Inc.
Media Relations
Ekaterina Osadchaya or
Angelika Larionova
Tel: +7-495-785-6333
pr@ctcmedia.ru

Investor Relations
Ekaterina Ostrova
Tel: +7-495-783-3650
ir@ctcmedia.ru

Source: CTC Media, Inc

For further information, please contact: CTC Media, Inc., Media Relations, Ekaterina Osadchaya or Angelika Larionova, Tel: +7-495-785-6333, pr@ctcmedia.ru. Investor Relations, Ekaterina Ostrova, Tel: +7-495-783-3650, ir@ctcmedia.ru

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